NFL Network Promo Extended, New HD Marketing, & Promo Recap
An extended NFL Network marketing campaign, a new concentrated HD marketing effort, and more and better channels will help you make this holiday selling season your best ever! Check out all the updates, as well as our promotional recap.
NFL Network Marketing Campaign
NFL Network Campaign Extended through November 30, 2006 - We’re right in the heart of football season, and DISH Network’s NFL Network campaign has been so successful they are continuing it through November 30, 2006 (it had originally been planned to end October 14, 2006). Don’t forget that NFL Network will broadcast eight exclusive games, the first one airing on Thanksgiving Day!
New HD Marketing Campaign
"Live It. DishHD". - October 15th through January 31, 2007 - DISH Network will begin a new marketing campaign for Q4 2006 centered on HDTV. While still maintaining their very successful core message that they have the lowest-priced all-digital programming in America, the new HD campaign will help to rev up interest in HDTV during the upcoming fall selling season and into the holidays! Here are some HD facts to help you with your marketing:
HDTVs are selling at a record pace. Research firm Kagen Media reported that sales of digital TVs were up 101% year-over-year in May 2006, and estimates that HDTVs will be a hot item for the approaching gift-giving season.
Research shows that about 40% of people who own HDTVs do not subscribe to HD programming because they may not know that it is part of the HD experience. Take advantage of this by explaining the benefits and quality of HD programming, while promoting DISH Network's HD lineup!
DISH Network has the largest selection of HD programming in the market today – DishHD packages can satisfy many passions:
Sports: ESPN, ESPN2, WorldSport, RushHD, HDNet, TNT, and Universal HD.
Lifestyle and Cooking: Food Network HD, HGTV HD, and Ultra HD.
Movies: FilmFest, WorldCinema, TNT, HDNet Movies, Universal HD, Monsters, Kung Fu, HBO HD, Showtime HD, and Starz HD.
Promotions Recap
Enhanced $100 Back Offer (July 1, 2006 - January 31, 2007) - Customers ordering AT60 or higher, DishLATINO or higher, and/or single International programming packages $29.98/mo. or higher are eligible to receive $10.00 in programming credit each month for 10 consecutive months. Subscribers need to submit a completed redemption form in order to receive these credits. Customers can download the redemption form from AllSat.com.
$100 HD Bonus Offer (June 9, 2006 - January 31, 2007) - The $100 HD Bonus will offer new subscribers 10 consecutive monthly credits of $10.00. This may be used in conjunction with the $100 Back offer, so customers may be eligible for two $10 monthly credits for 10 consecutive months – one for the $100 Back offer, and one for the $100 HD Bonus offer. Qualifying HD programming for both new and existing customers under this offer consists of DishHD Bronze or higher. Subscribers need to submit a completed redemption form. Customers can download the redemption form from AllSat.com.
Pick One Premium (July 1, 2006 - January 31, 2007) - New customers subscribing to HBO, Cinemax, Showtime, or Starz Movie Pack, can receive 3 months free of up to one premium movie package. Requires initial activation of one of the following: DishFAMILY or higher, AT60 or higher, DishLATINO or higher, DishHD Bronze or higher, or Great Wall TV Package.
FREE HD Receiver Upgrade or $199 HD-DVR Upgrade (June 9, 2006 - January 31, 2007) - The HD receiver upgrade is now free, and the HD-DVR upgrade is now only $199!
New Standard-Definition Programming
ReelzChannel ReelzChannel is the network for movie fans. They don't show movies; they make shows about movies. Available in AT60 or higher, DishHD Bronze or higher, and DishLATINO Max or higher.
OLN is now Versus - OLN will now be known as Versus. Versus is the center of competition, and the only cable network celebrating competition in all its forms. The network provides an anytime destination for people to satisfy their primal need for competition with in-depth coverage of exclusive live events and original programming including NHL, America’s Cup, Field sports, Professional Bull Riders (PBR), The Tour de France, Mountain West Conference College Football and more.
New Standard-Definition Local Markets
New Markets - Local programming is now available in the following markets:
Odessa-Midland, Texas
Rochester, Minnesota / Mason City, Iowa / Austin, Minnesota
Beaumont-Port Arthur, Texas
Upcoming Markets - Local programming will launch in these markets by the end of 2006:
Bangor, Maine
Butte-Bozeman, Montana
Dothan, Alabama
Harrisonburg, Virginia
Palm Springs, CA
Updates To SIRIUS Programming
SIRIUS Channel, “The Bridge”, changed programming content and name to “The Who” – Effective September 25, 2006 – This channel features five decades of music by The Who, including rare tracks and live cuts, and SIRIUS-exclusive interviews with band members.
SIRIUS Channel, “Classic Voices”, changed content and name to “The Metropolitan Opera Channel” – Effective September 25, 2006 – All opera, all the time – all from the Lincoln Center. Experience the best of the Metropolitan Opera, with live broadcasts of the Met’s performances each week throughout the 2006-2007 Season. Plus, discover hundreds of re-mastered archival performances from the venue’s epic 75-year radio broadcast history.
New International Programming
Arabic-Language Programming
Dubai Sports - Dubai Sports – A 24/7 sports channel broadcasting from Dubai, Dubai Sports has become one of the leading sports channels in the Arab world. Its distinguished sports programming includes coverage of major soccer leagues from different continents, International speed boat racing, horse racing and more.
Urdu-Language Programming
Indus Vision – A general entertainment channel, this channel is one of Pakistan's best sources for dramas. It comprises a strong lineup of the best in Urdu programming that includes dramas, sitcoms, entertainment & magazine shows, cooking shows, awards, fashion shows, talk shows, television films, kid's programming, music and lots more for the entire family to enjoy!
Indus Music – Indus Music is Pakistan's No. 1 music channel bringing the best in Urdu music around-the-clock! Indus Music has interactive VJ's, celebrity interviews, comic fillers, theme shows and live concerts, and it is the home of the only Pakistani music industry awards.
Pak Mega Pack - With the launch of our two new channels, Indus Vision and Indus Music, we have adjusted our Urdu-language packages to offer more value to our customers. Pak Mega Pack has replaced Pak Super Pack.
Pak Super Pack (No longer available to new customers) – Effective September 14, 2006, Pak Super Pack is no longer available to new customers. However, existing customers already subscribing to Pak Super Pack may continue to do so for the same channels and price.
Pak Mega Pack (New package) - Effective September 14, 2006, Pak Mega Pack replaced Pak Super Pack, and Pak Super Pack will no longer be available for new customers.
An extended NFL Network marketing campaign, a new concentrated HD marketing effort, and more and better channels will help you make this holiday selling season your best ever! Check out all the updates, as well as our promotional recap.
NFL Network Marketing Campaign
NFL Network Campaign Extended through November 30, 2006 - We’re right in the heart of football season, and DISH Network’s NFL Network campaign has been so successful they are continuing it through November 30, 2006 (it had originally been planned to end October 14, 2006). Don’t forget that NFL Network will broadcast eight exclusive games, the first one airing on Thanksgiving Day!
New HD Marketing Campaign
"Live It. DishHD". - October 15th through January 31, 2007 - DISH Network will begin a new marketing campaign for Q4 2006 centered on HDTV. While still maintaining their very successful core message that they have the lowest-priced all-digital programming in America, the new HD campaign will help to rev up interest in HDTV during the upcoming fall selling season and into the holidays! Here are some HD facts to help you with your marketing:
HDTVs are selling at a record pace. Research firm Kagen Media reported that sales of digital TVs were up 101% year-over-year in May 2006, and estimates that HDTVs will be a hot item for the approaching gift-giving season.
Research shows that about 40% of people who own HDTVs do not subscribe to HD programming because they may not know that it is part of the HD experience. Take advantage of this by explaining the benefits and quality of HD programming, while promoting DISH Network's HD lineup!
DISH Network has the largest selection of HD programming in the market today – DishHD packages can satisfy many passions:
Sports: ESPN, ESPN2, WorldSport, RushHD, HDNet, TNT, and Universal HD.
Lifestyle and Cooking: Food Network HD, HGTV HD, and Ultra HD.
Movies: FilmFest, WorldCinema, TNT, HDNet Movies, Universal HD, Monsters, Kung Fu, HBO HD, Showtime HD, and Starz HD.
Promotions Recap
Enhanced $100 Back Offer (July 1, 2006 - January 31, 2007) - Customers ordering AT60 or higher, DishLATINO or higher, and/or single International programming packages $29.98/mo. or higher are eligible to receive $10.00 in programming credit each month for 10 consecutive months. Subscribers need to submit a completed redemption form in order to receive these credits. Customers can download the redemption form from AllSat.com.
$100 HD Bonus Offer (June 9, 2006 - January 31, 2007) - The $100 HD Bonus will offer new subscribers 10 consecutive monthly credits of $10.00. This may be used in conjunction with the $100 Back offer, so customers may be eligible for two $10 monthly credits for 10 consecutive months – one for the $100 Back offer, and one for the $100 HD Bonus offer. Qualifying HD programming for both new and existing customers under this offer consists of DishHD Bronze or higher. Subscribers need to submit a completed redemption form. Customers can download the redemption form from AllSat.com.
Pick One Premium (July 1, 2006 - January 31, 2007) - New customers subscribing to HBO, Cinemax, Showtime, or Starz Movie Pack, can receive 3 months free of up to one premium movie package. Requires initial activation of one of the following: DishFAMILY or higher, AT60 or higher, DishLATINO or higher, DishHD Bronze or higher, or Great Wall TV Package.
FREE HD Receiver Upgrade or $199 HD-DVR Upgrade (June 9, 2006 - January 31, 2007) - The HD receiver upgrade is now free, and the HD-DVR upgrade is now only $199!
New Standard-Definition Programming
ReelzChannel ReelzChannel is the network for movie fans. They don't show movies; they make shows about movies. Available in AT60 or higher, DishHD Bronze or higher, and DishLATINO Max or higher.
OLN is now Versus - OLN will now be known as Versus. Versus is the center of competition, and the only cable network celebrating competition in all its forms. The network provides an anytime destination for people to satisfy their primal need for competition with in-depth coverage of exclusive live events and original programming including NHL, America’s Cup, Field sports, Professional Bull Riders (PBR), The Tour de France, Mountain West Conference College Football and more.
New Standard-Definition Local Markets
New Markets - Local programming is now available in the following markets:
Odessa-Midland, Texas
Rochester, Minnesota / Mason City, Iowa / Austin, Minnesota
Beaumont-Port Arthur, Texas
Upcoming Markets - Local programming will launch in these markets by the end of 2006:
Bangor, Maine
Butte-Bozeman, Montana
Dothan, Alabama
Harrisonburg, Virginia
Palm Springs, CA
Updates To SIRIUS Programming
SIRIUS Channel, “The Bridge”, changed programming content and name to “The Who” – Effective September 25, 2006 – This channel features five decades of music by The Who, including rare tracks and live cuts, and SIRIUS-exclusive interviews with band members.
SIRIUS Channel, “Classic Voices”, changed content and name to “The Metropolitan Opera Channel” – Effective September 25, 2006 – All opera, all the time – all from the Lincoln Center. Experience the best of the Metropolitan Opera, with live broadcasts of the Met’s performances each week throughout the 2006-2007 Season. Plus, discover hundreds of re-mastered archival performances from the venue’s epic 75-year radio broadcast history.
New International Programming
Arabic-Language Programming
Dubai Sports - Dubai Sports – A 24/7 sports channel broadcasting from Dubai, Dubai Sports has become one of the leading sports channels in the Arab world. Its distinguished sports programming includes coverage of major soccer leagues from different continents, International speed boat racing, horse racing and more.
Urdu-Language Programming
Indus Vision – A general entertainment channel, this channel is one of Pakistan's best sources for dramas. It comprises a strong lineup of the best in Urdu programming that includes dramas, sitcoms, entertainment & magazine shows, cooking shows, awards, fashion shows, talk shows, television films, kid's programming, music and lots more for the entire family to enjoy!
Indus Music – Indus Music is Pakistan's No. 1 music channel bringing the best in Urdu music around-the-clock! Indus Music has interactive VJ's, celebrity interviews, comic fillers, theme shows and live concerts, and it is the home of the only Pakistani music industry awards.
Pak Mega Pack - With the launch of our two new channels, Indus Vision and Indus Music, we have adjusted our Urdu-language packages to offer more value to our customers. Pak Mega Pack has replaced Pak Super Pack.
Pak Super Pack (No longer available to new customers) – Effective September 14, 2006, Pak Super Pack is no longer available to new customers. However, existing customers already subscribing to Pak Super Pack may continue to do so for the same channels and price.
Pak Mega Pack (New package) - Effective September 14, 2006, Pak Mega Pack replaced Pak Super Pack, and Pak Super Pack will no longer be available for new customers.
