when i became a member of AAA, they offered a free class at a local office to teach how to check oil, tire pressure, and how to change a spare. i didnt need it, but sent the girlfriend instead who might learn from someone a little more patient then me, and she did. i wonder if there was a simple seminar on satellite, maybe even include A/V basics if it would grab attention. i know at the local tackle shop i use they have a meeting once a week where customers can come in and learn about some new technique and or product. even the shop i buy my microbrew ingredients has a meeting once a week. well, all that happens there is mass consumption of homebrew. sounds like something a smaller electronics dealer could do now and then, and perhaps invite a local sat retailer in and even make a few sales or upgrades. teach the customer the importance of signal path as well as different cabling options and it might just open their wallets to buy new toys.