As for TWC naming winter storms? If TWC needs to do that in order to get cleared for extra coverage, then so be it. We all know what TWC is like on nights and weekends when its sunny all over the nation. That's why we channels like WN and Accuweather.
Believe or not, TWC is not the first station I know of that has names for winther storms. The FOX station in Green Bay WI does name the storms. They have different names than TWC. I'm not positive but I don't think they come up with the names.
I stated before that I am sure some people still like the programming on TWC. Personally, I enjoyed the channel when I could tune in and get weather updates. They had a niche market that tuned in regularly. I am sure they didn't grow rapidly as most programming providers want to do, but they catered very nicely to their niche. Just like Headline News and TechTV, they tried to expand to a much larger audience. I think in all three cases, they failed to attract a broader audience and they lost the core audience that they once had. On TWC, the over-hype extends far beyond Thunder Snow. Last I tuned in(long ago), it seemed as though every thunderstorm was the end of the world. That kind of thing might get good ratings once or twice, but eventually people will believe everything is crying wolf.