Actually, Blockbuster was dead. If the other bidder had won, all the inventory and the brand would have been liquidated immediately. Dish TRIED to keep a failing, outdated business model afloat. Sadly, it just wasn't possible.
I have one word for you, and it is Netflix. Are they losing business in the DVDs by mail business? I don't think so; they used the proceeds to start their streaming business! Dish announced big plans when acquiring BBV, at the very time Netflix stumbled, doubled prices, and split the DVDs from the streaming. It sure looked like Dish was going to compete with Netflix. They had the opportunity to buy enough DVDs to keep Dish customers happy, give B&M customers the same deal, and enter streaming in a big way. But they didn't. They even sounded as though they'd use the retail outlets for other purposes, such as selling cell phones and service, or (only heard the thought around here) exchanging dead receivers for Dish customers. Did they do any of these things? No! They did nothing but milk the name and eventually liquidate everything anyhow. A great opportunity was squandered, and I agree with Mike that they finished running it into the ground. IMHO the name alone is not worth $320M.
Nevertheless, getting back on topic, I'm hopeful that they wouldn't do the same thing with T-mobile.
Dish had an opportunity for a streaming on-demand service using the BB brand, and they blew it.
Right on Gary.