I've got another good recent example of Dish giving customers what they want. In the Atlanta market, Dish customers now get 45 fewer Braves games than customers of any other pay TV provider in the area. Must be what they wanted. People in Atlanta sure hate Atlanta Braves baseball, right?
Sorry about the sarcasm, but if you're going to make a bold statement like your business strategy is giving customers exactly what they want, then you kind of leave yourself open to it when you are the lone operator that
doesn't make the customer friendly decision on something. The whole thing makes it feel like they're lying to us, patronizing us, or some combination therefore. As I said earlier in the thread, I know promoting your company and trying to cast things in a exaggerated positive light is part of doing business, but you don't want to exaggerate so much that it actually annoys your customer base. Say something you can mostly deliver on.
Why's "entitlement" a bad thing? When I see people use that word in a derogatory way, most of the time the behavior they're criticizing is just folks trying to live the best possible lives they can for themselves and advocating for things that'll assist them in doing that. That just seems like basic human nature. What do you want people to do, run around with their heads down going "I don't deserve stuff. Good stuff shouldn't happen to me." and stuff like that?
You're criticizing customers as behaving savagely for trying to get a good deal and save money when they pick a TV provider or negotiate with customer services reps or whatever. Yet, these companies all do anything
they can to maximize their revenue- constant programming and equipment rate hikes, charging for things like installation and equipment even when said equipment is leased if they think someone with poor credit doesn't have better options, taking channels off the air over a few pennies knowing that people are locked into contracts and can't leave even if you take away the very thing they subscribe to the service for, locking customers into contracts as many times as possible for as long as possible, early termination fees, actually charging people to quit even when the contract is up (i.e. a shipping fee to return equipment that must be returned), etc.. If you call Dish up and say 'I lost my job, I'm having trouble being able to afford to keep a roof over my head and keep food on the table", do you think they'll keep you free television for a few months? Do you think they'll even let you out of a contract without an EFT? If you need to quit early enough while under contract due to unforeseeable circumstances, you'll find a several hundred dollar EFT fee charged to your debit or credit card. Even if you're not under contract and drop them because you can't put food on the table, they'll try to take your last $20 that you had earmarked for ramen and oatmeal so you can ship them back their box that they were happy to drop off free of charge to hook you (But they can't pick it up when you're done or give you a drop-off point).
In fact, the whole business model of these companies is a little similar to drug pushers. Get them in with low introductory rates and raise the price once they're hooked. I mean, what kind of sense do these low introductory rates and high rates for established customers really make, except that they think they'll get people to subscribe to a service they wouldn't normally pay full price for, and then retain them because they get used to it and can't stand to make a break with it later? And then you're saying if the customer calls back and tries to get $5 a month off the inflated price later, there's something wrong with that. Television providers have no problem raising rates or fees $5 or more regularly, not even counting the jump from the introductory price to the regular price, those are just the increases they make to their regular price. Why can't customers ask for $5 off if companies can demand $5 more?
I mean, to me, I certainly have a lot more sympathy for the guy with tight finances who just wants to watch his favorite sports or tv shows and needs to save a few dollars than I do a company that has a few billion in the bank and wants a few billion more. When did so many people start sympathizing with big faceless very profitable billionaire corporations who can easily afford to trim their profit margins a little bit over living breathing human beings in the lower and middle classes for whom ever dollar counts? What kind of sense does that make? One would think you'd almost always choose the person over the corporation.
You know what I'd love to see in a fantasy world? A non-profit television provider that tries to provide the best possible service at the best possible prices to the most possible people. It'd be a great public service.