So, my monthly bill is going up by $6.00. Dish makes me some "special offers" to soften the blow, but they are really worthless to me and do nothing to ease my distaste for the the increased price. I'm getting the same thing I've been getting but now it costs me more. There is something that would help me feel OK about the price increase. Start to provide at least one thing of value that I have been wanting, namely ESPNU in HD. Why not?