Have you looked at their ala carte options lately? I'd hardly call that being able to "sub to just about anything"!
I'm in Baltimore, and Dish is refusing to pick up the new network the Orioles are broadcasting their games on. Well, I really can't say 'refusing', but if I know Charlie,... then it's a good bet they are. Last year, all (home and away for the exception of 12) Oriole games were on our local FSN channel (Comcast Sport Net). This year the best you can get on 424 are Hockey reruns,... and if not that, then Poker Tournaments! Right, what an exciting sport line-up that is!
In fact I'm here trying to find out what the real deal is concerning our team's games. I wish your claim about ala carte were true!
Okay not everything is in ala carte, But if you want just locals and nothing else, YES. IF you want Encore or any other premium movie pack and nothing else .YES. If you just OUtdoor channel ,YES. The superstations by themselves, YES.
Not everything is in true ala carte, but my point is DISH is willing to sell you somethings without requring a basic programming pack. DIrectv is not willing to do so and you would have to buy the family pack for 29.99 just to have access to the premium sports packs like MLB or NFL Sunday ticket. They used to allow you to have just the sports packs by themselves and nothing else. But no more. IF they wanted to make extra money and not just gain more subs initially, they could still offer a deal for access to these sports packs without requiring a basic programming pack or a 2 year commitment . They could even reach out to DISH Subs and say we will offer you a free installation deal for a basic hd receiver just so you could get access to the MLB or NFL etc.
This way most DISH subs could easily get access to the sports and not have to choose between both Dish or Directv to get them. Most people would probably like this deal and it would allow people to have their cake and eat it too. I imagine a lot of Dish subs might want to just go ahead and switch over to Directv if DIrectv offered a good deal to upgrade after the sports pack is over for the season.
Think of it as a way to get people to eventually switch to Directv if they allowed DISH subs to have access to their Directv hd receiver and Dish and they might actually offer them their hd locals for free for as long as they have the sports packs, as a way to get subs to want to switch. THis could be a great chance to really market to new potential subs and get them to switch to Directv. Just think how many people don't have hd locals through DISH and would jump at the chance to get them from Directv.
I would think that then they could call up Directv after the sports pack ends and say I want to upgrade to a better hd dvr receiver and a programming pack. And then if they do , they would then commit to a 18 months contract . Any new customer deals at the time would apply and they could take advantage of them at the time their commitment is made.
Seems like a WIN /WIN situation for sat subs of both companies and for Directv to gain more revenue and the potential to gain more subs who might switch eventually for hd locals and for one sat service instead of two.
THINK ABOUT THIS DIRECTV.