Dish is like our local newspaper. For three years, I had been paying $1.00 a week for the Sunday Gazette as part of my subscription. When it came time to renew, the price was $1.75 per week. I called and said I would renew for the $1.00 a week I had been paying. The lady told me that they had never offered the paper for $1.00 a week. I said I was not going to spend more than $1.00. Meanwhile, the paper in the next town over had a deal where you could get the Sunday paper for $1.00 per week. I called the Gazette and told them that I had $1.00 per week to spend and I would like to stay with them, but the Herald would get my $1.00 if the Gazette would not match the price.
Long story short, the Herald got my $1.00. Then three weeks later, the Gazette called and said that as a former customer, they were offering the Sunday paper for - you guessed it - $1.00 per week. I told the lady the story and asked why they didn't just give me the lower price. Apparently, they could offer it to win-back customers but not retain customers. Makes no sense to me. You hire a duplicate set of workers (which drives up the price) to win-back the customer that would have stayed if you just offered the existing customer the same rate as new customers.
This same attitude is what drives me nuts with Dish. We have been customers since February 2005. We still have the same DVR that we upgraded to in 2007. But when we called to ask about getting free HD for life, we were told we would need to pay a few hundred dollars for installation and $10 extra per month for HD. And they wonder why existing customers leave and go somewhere else...
Long story short, the Herald got my $1.00. Then three weeks later, the Gazette called and said that as a former customer, they were offering the Sunday paper for - you guessed it - $1.00 per week. I told the lady the story and asked why they didn't just give me the lower price. Apparently, they could offer it to win-back customers but not retain customers. Makes no sense to me. You hire a duplicate set of workers (which drives up the price) to win-back the customer that would have stayed if you just offered the existing customer the same rate as new customers.
This same attitude is what drives me nuts with Dish. We have been customers since February 2005. We still have the same DVR that we upgraded to in 2007. But when we called to ask about getting free HD for life, we were told we would need to pay a few hundred dollars for installation and $10 extra per month for HD. And they wonder why existing customers leave and go somewhere else...