Dish Network Renews ComScore contract

[bluegras]

ComScore today announced a new long-term agreement with Dish Network to renew its integration of Dish’s TV viewing information with comScore’s TV measurement service.

Dish has been a partner of comScore (formerly Rentrak) for nearly 10 years, and was Rentrak’s first data partner with a national footprint. ComScore provides Dish with an internal system to make programming, marketing and advertising decisions, including measuring addressable campaigns.

http://www.tvnewscheck.com/article/93589/dish-network-renews-comscore-contract

 

[gadgtfreek]

It would be so cool to know exactly how many subs of a certain providers base actually use a certain channel, when things go south in negotiations. I know we never will, but it would be cool…