DISH NETWORK® LAUNCHES THE HISTORY CHANNEL EN ESPAÑOL™
First National Provider to Carry The History Channel en español™
New York, NY and Englewood, Colo. – January 31, 2008 – DISH Network (NASDAQ: DISH) today announced the January 30 launch of The History Channel en español™ on its DishLATINO platform. DishLATINO, with more Hispanic customers than any other cable or satellite TV provider in the U.S., now offers customers 37 Spanish-language channels.
“The History Channel en español provides Latino consumers an unmatched window into their history and culture, with a rich perspective that is unique on the television landscape,” said David Zagin, executive vice president of Distribution at A&E Television Networks. “We are delighted to be partnering with DISH Network, one of the nation’s largest multichannel TV providers and a leader when it comes to delivering their Hispanic audience a rich and robust offering of quality programming.”
“DISH Network is pleased to offer The History Channel en español, with its unique schedule of quality programming tailored to the Latino audience,” said Eric Sahl, senior vice president of Programming for DISH Network. “This will have a broad appeal for all Latinos, providing subscribers with a unique and compelling reason to select our DishLATINO programming.”
The History Channel en español will offer DishLATINO customers the best of The History Channel together with programming that centers around Latino roots and culture. In addition, the network will premiere a special schedule of programming, starting in February, to help celebrate the launch of The History Channel en español on DISH Network. This includes a week of Mexican-themed programming, leading into the two-hour premiere of “The Mexican Revolution” on Sunday, Feb. 24.
The launch programming lineup follows below:
Feb. 10 at 9-10 p.m. EST – Tsunami 2004: Waves of Death (Premiere)
Feb. 17 at 7-8 p.m. EST – Biography: Augusto Pinochet (Premiere)
Feb. 17 at 8-10 p.m. – The Pinochet Case
Feb. 18-24 – Mexican-themed programming:
· Feb. 18 at 6-7 p.m. EST – Mexico: God, Gold & Glory
· Feb. 19 at 6-7 p.m. EST – Mexico: From Independence to the Alamo
· Feb. 20 at 6-7 p.m. EST – Mexico: Battle for North America
· Feb. 21 at 6-7 p.m. EST – Mexico: Revolution & Rebirth
· Feb. 22 at 6-7 p.m. EST Special Presentation: Cinco de Mayo
· Feb. 22 at 8-10 p.m. Special Presentation: Behind the Shadows
· Feb. 23 at 8-10 p.m. Mexican Migration to the U.S.
· Feb. 24 at 8-10 p.m. Mexican Revolution (Premiere)
Mar. 1 at 8-9 p.m. EST – Champions of the World: Brazil
Mar. 1 at 9-10 p.m. EST – Height of Passion: Real Madrid v. Barcelona
A special marketing initiative to support the launch of The History Channel en español on DishLATINO is planned. New subscribers who sign up for any of the DishLATINO packages will receive a DVD from two acclaimed series about soccer (while supplies last). Featured on the DVD are “Height of Passion: Argentina” (Pasión extrema: Argentina) and “Champions of the World: Mexico” (Campeones del mundo: México). To take advantage of the offer, subscribers will need to visit www.dishlatino.com/THCE.
For more information on The History Channel en español, available in all DishLATINO packages on Ch.850, call 1-800-599-DISH (3474) or your DISH Network local retailer, or visit DISH Network -- Get DISH -- DISH NETWORK Partner discount program.
First National Provider to Carry The History Channel en español™
New York, NY and Englewood, Colo. – January 31, 2008 – DISH Network (NASDAQ: DISH) today announced the January 30 launch of The History Channel en español™ on its DishLATINO platform. DishLATINO, with more Hispanic customers than any other cable or satellite TV provider in the U.S., now offers customers 37 Spanish-language channels.
“The History Channel en español provides Latino consumers an unmatched window into their history and culture, with a rich perspective that is unique on the television landscape,” said David Zagin, executive vice president of Distribution at A&E Television Networks. “We are delighted to be partnering with DISH Network, one of the nation’s largest multichannel TV providers and a leader when it comes to delivering their Hispanic audience a rich and robust offering of quality programming.”
“DISH Network is pleased to offer The History Channel en español, with its unique schedule of quality programming tailored to the Latino audience,” said Eric Sahl, senior vice president of Programming for DISH Network. “This will have a broad appeal for all Latinos, providing subscribers with a unique and compelling reason to select our DishLATINO programming.”
The History Channel en español will offer DishLATINO customers the best of The History Channel together with programming that centers around Latino roots and culture. In addition, the network will premiere a special schedule of programming, starting in February, to help celebrate the launch of The History Channel en español on DISH Network. This includes a week of Mexican-themed programming, leading into the two-hour premiere of “The Mexican Revolution” on Sunday, Feb. 24.
The launch programming lineup follows below:
Feb. 10 at 9-10 p.m. EST – Tsunami 2004: Waves of Death (Premiere)
Feb. 17 at 7-8 p.m. EST – Biography: Augusto Pinochet (Premiere)
Feb. 17 at 8-10 p.m. – The Pinochet Case
Feb. 18-24 – Mexican-themed programming:
· Feb. 18 at 6-7 p.m. EST – Mexico: God, Gold & Glory
· Feb. 19 at 6-7 p.m. EST – Mexico: From Independence to the Alamo
· Feb. 20 at 6-7 p.m. EST – Mexico: Battle for North America
· Feb. 21 at 6-7 p.m. EST – Mexico: Revolution & Rebirth
· Feb. 22 at 6-7 p.m. EST Special Presentation: Cinco de Mayo
· Feb. 22 at 8-10 p.m. Special Presentation: Behind the Shadows
· Feb. 23 at 8-10 p.m. Mexican Migration to the U.S.
· Feb. 24 at 8-10 p.m. Mexican Revolution (Premiere)
Mar. 1 at 8-9 p.m. EST – Champions of the World: Brazil
Mar. 1 at 9-10 p.m. EST – Height of Passion: Real Madrid v. Barcelona
A special marketing initiative to support the launch of The History Channel en español on DishLATINO is planned. New subscribers who sign up for any of the DishLATINO packages will receive a DVD from two acclaimed series about soccer (while supplies last). Featured on the DVD are “Height of Passion: Argentina” (Pasión extrema: Argentina) and “Champions of the World: Mexico” (Campeones del mundo: México). To take advantage of the offer, subscribers will need to visit www.dishlatino.com/THCE.
For more information on The History Channel en español, available in all DishLATINO packages on Ch.850, call 1-800-599-DISH (3474) or your DISH Network local retailer, or visit DISH Network -- Get DISH -- DISH NETWORK Partner discount program.
