Q1 PROMOTIONS
· NEW-Digital Home Advantage: TV for the Whole House! Our Digital Home Plan has been revamped and renamed. The new promotion is the Digital Home Advantage (DHA). This new promotion offers customers an easy, affordable, complete home solution. There is no equipment to buy, NO COMMITMENT and FREE Standard Professional Installation on up to four TVs! Also, we have lowered the DHA credit score to match the requirement for Free DISH! The customer pays a $49.99 Activation Fee and must provide a valid major credit card and SSN. Participation in DHA is subject to credit approval and customers must agree to purchase a minimum of America’s Top 60 or DISH Latino for the length of their service period. All customers who qualify will receive a $49.99 credit on their first billing statement. With a $49.99 Activation Fee, minimum programming purchase and credit approval, customers can also qualify for DHA in the following scenarios:
o Customers who only provide the last four digits of their valid SSN must pay a non-refundable $49.99 Account Set-up Fee.
o Customers without a valid major credit card may be able to participate in DHA by paying a Deposit to DISH Network (returned within 30 days of disconnect).
o Customers who provide the last four digits of their valid SSN and do not provide a valid major credit card must pay a non-refundable $49.99 Account Set-up Fee and a $200 Deposit to DISH Network.
Keep in mind that customers can also use their Tax ID # or Immigration and Naturalization Service Number. Basic programming starts at America’s Top 60 for $29.99 per month, America’s Top 120 for $39.99 per month or America’s Top 180 for $49.99 per month. Please note that these prices include locals (where available) and the equipment fee for the 1st receiver. The following receivers are eligible in the DHA promotion as the primary receiver: (New or reconditioned units) 322, 311, 111, 522, 510 and 811s. Keep in mind, there is a limit of:
o Four tuners
o Four receivers
o One DISH Player-DVR 522
o Two DISH 811s
· Monthly Fees:
o A $4.99 per month additional outlet programming access fee will be charged for each dual-tuner (DISH 322 or DISH Player-DVR 522) receiver. This fee will be waived monthly for each such receiver that is continuously connected to the customer’s land-based phone line.
o A $4.98 monthly DISH Video-On-Demand Service fee will be charged on all DISH Player-DVR receivers. This fee will be waived monthly for each such receiver that is continuously activated with America’s “Everything” Pak.
o Additionally, there is a $5 per month equipment fee for each additional receiver beyond the primary.
· DHA SuperDISH Equipment: The SuperDISH will be free of charge for customers in local markets in which it is required and with the purchase of International Programming Packages at $9.99 per month.
· DISH Home Protection Plan: As part of our Q1 Promotions, we would like to introduce the DISH Home Protection Plan as an optional premium warranty that is available to all new customers for $5.99 per month. The following items are included in the warranty:
o Complete parts and labor included on all DISH Network equipment
o Free advanced exchange receiver replacement and repair
o DVR and HD receiver service protection included
o 24/7 priority technical support
o Video cabling and power surge repairs to DISH Network equipment
o $29 discounted in-home service trip charge
o Free Movers Program (1 per year)
· Free DISH: Free DISH continues to be a strong promotion and will continue through 6/30/2004. Customers can get up to 3 standard receivers or 2 receivers including an HD receiver or a DVR receiver for free. Customers subscribing to a minimum of America’s Top 60 or DISH Latino entertainment packages pay $49.99 upfront and get a $49.99 credit on their first month’s bill. Valid major credit card, Social Security Number, credit score and minimum programming purchase are required. Please note that the Three Months Free offer ends 1/31/04.
· Free-For-All: This promotion is perfect for customers that do not have a credit card. No contracts; No commitment! The Free-For-All promotion will continue in its current form until 6/30/04. Customers can purchase a one-receiver system for $149 and get a $10 monthly credit for 15 months, or purchase a two-receiver system for $199 and get a $10 monthly credit for 20 months. Eligible programming to receive equipment credits includes America’s Top 60 or DISH Latino and higher.
PROGRAMMING
· Programming Package Changes: As previously noted, you will begin to notice new branding on each of our basic programming packages. Effective February 1, 2004, we will begin offering America’s Top 60, America’s Top 120 and America’s Top 180 programming packages.
· Pricing Changes: Due to rising programming costs, we will be changing the prices on some of our programming packages. These changes are a result of increased programming costs that are passed on to DISH Network. We have worked very hard to minimize the impact on our customers. The good news is that the average increase to America’s Top Programming Packages is less than a buck which is less than the current rate of inflation! We are confident that DISH Network is the best value in TV with the highest quality programming at the lowest possible price. Our basic package of America’s Top 60 will still be guaranteed at $24.99 a month until January 31, 2005. Those customers affected by the price increases will be receiving a letter from DISH Network by the end of the month. See below for the latest programming packages and prices:
Package Pricing (non-DHA) Monthly Cost
America’s Top 60 $24.99
America’s Top 60 including locals $29.99
America’s Top 60 Plus $29.99
America’s Top 60 Plus including locals $34.99
America’s Top 120 $34.99
America’s Top 120 including locals $39.99
America’s Top 120 Value Pak $51.99
America’s Top 120 Value Pak including locals $56.99
America’s Top 180 $44.99
America’s Top 180 including locals $49.99
America’s Top 180 Value Pak $61.99
America’s Top 180 Value Pak including locals $66.99
America’s “Everything” Pak $77.99
America’s “Everything” Pak including locals $82.99
DISH Latino $24.99
DISH Latino including locals $29.99
DISH Latino Dos $34.99
DISH Latino Dos including locals $39.99
DISH Latino Dos Value Pak $51.99
DISH Latino Dos Value Pak including locals $56.99
DISH Latino Max $44.99
DISH Latino Max including locals $49.99
DISH Latino Max Value Pak $61.99
DISH Latino Max Value Pak including locals $66.99
DHA Package Pricing Monthly Cost*
America’s Top 60 $29.99
America’s Top 60 Plus $34.99
America’s Top 120 $39.99
America’s Top 120 Value Pak $56.99
America’s Top 180 $49.99
America’s Top 180 Value Pak $66.99
America’s “Everything” Pak $82.99
DISH Latino $29.99
DISH Latino Dos $39.99
DISH Latino Dos Value Pak $56.99
DISH Latino Max $49.99
DISH Latino Max Value Pak $66.99
*Digital Home Advantage pricing above includes locals (where available) and a $5 equipment fee
for the first receiver. Add monthly $5 equipment fee for each additional receiver.
· DISH Latino Packages: Great news! Over the past year, we’ve added 7 new channels to the DISH Latino packages, including Gol TV, Toon Disney, TeleFutura, Univision West, TeleHit, De Película and De Película Clásico. As of Feb. 1, 2004, some new and exciting changes will take place making the DISH Latino packages an even better value! We will be adding HITN and more popular channels to DISH Latino. The Fox or other Regional Sports Networks, as well as ESPN and much more, will be added to DISH Latino Dos. We also plan to add more channels to DISH Latino Max.
· Sports Pay-Per-View Half Season Packages: We’re half way through the season for NHL, NBA and college basketball. This is a great time to take advantage of PPV’s half season packages. To order, please call 1-800-333-DISH (3474).
o NHL CENTER ICE: Up to 40 out of market games per week for $109 or 3 payments of $36.33. Now Available!
o ESPN FULL COURT: Up to 30 out of market games per week for only $69. Now Available!
o NBA LEAGUE PASS: Up to 40 out of market games per week for $99 or 3 payments of $33. Available 1/21/04.
· Interactive Channel- Playin’ TV: Tune into Interactive TV on Channel 100 for a Free Preview for first-time customers. Join all the action for $4.99 per month. When you subscribe for 12 months, you only pay for 11 months!
· Interactive Channel- BingoTV: We are excited to announce the arrival of BingoTV, a fun, new game channel available only to DISH Network subscribers starting February 4, 2004. BingoTV is available on Wednesday evenings from 9:00- 11:00 PM ET on Channel 104. Please note that BingoTV is not available in the following states: Arkansas, Connecticut, Delaware, Georgia, Iowa, Kentucky, Maine, Michigan, New Hampshire, New York, North Carolina, Ohio, Oklahoma, Oregon and Texas.
· HD Programming Moving: We have 4 HD Channels that are moving to the 110 orbital location. We previously announced that these channels went into simulcast December 19, 2003, at both the current location and the 110 orbital location. Please note that in order to receive the HD programming at the 110 satellite location, customers must have a DISH 811, DISH Player-DVR 921, 6000U or a 6000 with the HD Enhanced Adapter.
o HD Event Channel: Effective January 14, 2003, the HD Event Channel can be found on channel 9466 at the 110 orbital position. This channel will no longer be available at the 61.5 or 148 orbital positions.
o HBO HD and Showtime HD: Effective February 11, 2004, HBO HD will be available on channel 9456 and Showtime HD will be available on channel 9460, both at the 110 orbital location. HBO HD and Showtime HD will no longer be available at the 61.5 or 148 orbital positions.
o HD Pay-Per-View: Effective February 11, 2004, HDPPV will be available on channel 9467 at the 110 orbital position. HDPPV will no longer be available at the 148 orbital positions.
· HD Programming NOT Moving: CBS HD East and CBS HD West will not be moving; they will remain at the 61.5 and 148 orbital locations. The HD Demo Channel will remain at 61.5 as well. Keep in mind that these HD channels require a second dish.
· Viacom/Turner Update: We have negotiated a multi-month extension with Turner Broadcasting which includes the following channels: Boomerang, CNN, CNNfn, Headline News, The Cartoon Network, Turner Classic Movies and Turner South. Customers can continue to enjoy the programming provided by Turner, without interruption. Our negotiations with Viacom continue and we will keep you posted with any new information.
LOCALS
· Additions to Existing Markets: We have several announcements regarding additions to existing local markets.
o Ft. Myers-Naples, FL (DISH 500): Effective December 20, 2003, we added FOX to the Ft. Myers-Naples, FL, locals lineup, making this market $5.99 per month.
o Honolulu, HI (DISH 500): Effective December 20, 2003, we added FOX to the Honolulu, HI, locals lineup, making this market $5.99 per month.
o Mobile, AL - Pensacola, FL (105 SuperDISH): Effective December 20, 2003, we added FOX and WB to the Mobile, AL- Pensacola, FL, locals lineup, making this market $5.99 per month.
o Savannah, GA (105 SuperDISH): Effective December 31, 2003, we added FOX to the Savannah, GA, locals lineup, making this market $5.99 per month.
o Evansville, IN (105 SuperDISH): Effective January 6, 2004, we added ABC to the Evansville, IN, locals lineup, making this market $5.99 per month.
· Target Market Launches: We have several cities due to launch between now and the end of the month, bringing our total number of local markets to 104!
o Traverse City-Cadillac, MI (121 SuperDISH): Effective January 29, 2004, we will launch Traverse City-Cadillac, MI, local programming including ABC, NBC, FOX and PBS. At this time, we have not reached an agreement with CBS; therefore, these channels will be available for $4.99 per month.
o Grand Junction, CO (148): Effective January 22, 2004, we will launch Grand Junction, CO, local programming including CBS, NBC, FOX and PBS. At this time, we have not reached an agreement with ABC; therefore, these channels will be available for $4.99 per month. Please note that a second dish is required to receive this local market package. We will reimburse for the 2nd dish install as long as the customer subscribes to locals.
o Johnstown-Altoona, PA (DISH 500): Effective January 29, 2004, we will launch Johnstown-Altoona, PA, local programming including ABC, CBS, NBC, FOX and PBS. These channels will be available for $5.99 per month.
· NEW-Digital Home Advantage: TV for the Whole House! Our Digital Home Plan has been revamped and renamed. The new promotion is the Digital Home Advantage (DHA). This new promotion offers customers an easy, affordable, complete home solution. There is no equipment to buy, NO COMMITMENT and FREE Standard Professional Installation on up to four TVs! Also, we have lowered the DHA credit score to match the requirement for Free DISH! The customer pays a $49.99 Activation Fee and must provide a valid major credit card and SSN. Participation in DHA is subject to credit approval and customers must agree to purchase a minimum of America’s Top 60 or DISH Latino for the length of their service period. All customers who qualify will receive a $49.99 credit on their first billing statement. With a $49.99 Activation Fee, minimum programming purchase and credit approval, customers can also qualify for DHA in the following scenarios:
o Customers who only provide the last four digits of their valid SSN must pay a non-refundable $49.99 Account Set-up Fee.
o Customers without a valid major credit card may be able to participate in DHA by paying a Deposit to DISH Network (returned within 30 days of disconnect).
o Customers who provide the last four digits of their valid SSN and do not provide a valid major credit card must pay a non-refundable $49.99 Account Set-up Fee and a $200 Deposit to DISH Network.
Keep in mind that customers can also use their Tax ID # or Immigration and Naturalization Service Number. Basic programming starts at America’s Top 60 for $29.99 per month, America’s Top 120 for $39.99 per month or America’s Top 180 for $49.99 per month. Please note that these prices include locals (where available) and the equipment fee for the 1st receiver. The following receivers are eligible in the DHA promotion as the primary receiver: (New or reconditioned units) 322, 311, 111, 522, 510 and 811s. Keep in mind, there is a limit of:
o Four tuners
o Four receivers
o One DISH Player-DVR 522
o Two DISH 811s
· Monthly Fees:
o A $4.99 per month additional outlet programming access fee will be charged for each dual-tuner (DISH 322 or DISH Player-DVR 522) receiver. This fee will be waived monthly for each such receiver that is continuously connected to the customer’s land-based phone line.
o A $4.98 monthly DISH Video-On-Demand Service fee will be charged on all DISH Player-DVR receivers. This fee will be waived monthly for each such receiver that is continuously activated with America’s “Everything” Pak.
o Additionally, there is a $5 per month equipment fee for each additional receiver beyond the primary.
· DHA SuperDISH Equipment: The SuperDISH will be free of charge for customers in local markets in which it is required and with the purchase of International Programming Packages at $9.99 per month.
· DISH Home Protection Plan: As part of our Q1 Promotions, we would like to introduce the DISH Home Protection Plan as an optional premium warranty that is available to all new customers for $5.99 per month. The following items are included in the warranty:
o Complete parts and labor included on all DISH Network equipment
o Free advanced exchange receiver replacement and repair
o DVR and HD receiver service protection included
o 24/7 priority technical support
o Video cabling and power surge repairs to DISH Network equipment
o $29 discounted in-home service trip charge
o Free Movers Program (1 per year)
· Free DISH: Free DISH continues to be a strong promotion and will continue through 6/30/2004. Customers can get up to 3 standard receivers or 2 receivers including an HD receiver or a DVR receiver for free. Customers subscribing to a minimum of America’s Top 60 or DISH Latino entertainment packages pay $49.99 upfront and get a $49.99 credit on their first month’s bill. Valid major credit card, Social Security Number, credit score and minimum programming purchase are required. Please note that the Three Months Free offer ends 1/31/04.
· Free-For-All: This promotion is perfect for customers that do not have a credit card. No contracts; No commitment! The Free-For-All promotion will continue in its current form until 6/30/04. Customers can purchase a one-receiver system for $149 and get a $10 monthly credit for 15 months, or purchase a two-receiver system for $199 and get a $10 monthly credit for 20 months. Eligible programming to receive equipment credits includes America’s Top 60 or DISH Latino and higher.
PROGRAMMING
· Programming Package Changes: As previously noted, you will begin to notice new branding on each of our basic programming packages. Effective February 1, 2004, we will begin offering America’s Top 60, America’s Top 120 and America’s Top 180 programming packages.
· Pricing Changes: Due to rising programming costs, we will be changing the prices on some of our programming packages. These changes are a result of increased programming costs that are passed on to DISH Network. We have worked very hard to minimize the impact on our customers. The good news is that the average increase to America’s Top Programming Packages is less than a buck which is less than the current rate of inflation! We are confident that DISH Network is the best value in TV with the highest quality programming at the lowest possible price. Our basic package of America’s Top 60 will still be guaranteed at $24.99 a month until January 31, 2005. Those customers affected by the price increases will be receiving a letter from DISH Network by the end of the month. See below for the latest programming packages and prices:
Package Pricing (non-DHA) Monthly Cost
America’s Top 60 $24.99
America’s Top 60 including locals $29.99
America’s Top 60 Plus $29.99
America’s Top 60 Plus including locals $34.99
America’s Top 120 $34.99
America’s Top 120 including locals $39.99
America’s Top 120 Value Pak $51.99
America’s Top 120 Value Pak including locals $56.99
America’s Top 180 $44.99
America’s Top 180 including locals $49.99
America’s Top 180 Value Pak $61.99
America’s Top 180 Value Pak including locals $66.99
America’s “Everything” Pak $77.99
America’s “Everything” Pak including locals $82.99
DISH Latino $24.99
DISH Latino including locals $29.99
DISH Latino Dos $34.99
DISH Latino Dos including locals $39.99
DISH Latino Dos Value Pak $51.99
DISH Latino Dos Value Pak including locals $56.99
DISH Latino Max $44.99
DISH Latino Max including locals $49.99
DISH Latino Max Value Pak $61.99
DISH Latino Max Value Pak including locals $66.99
DHA Package Pricing Monthly Cost*
America’s Top 60 $29.99
America’s Top 60 Plus $34.99
America’s Top 120 $39.99
America’s Top 120 Value Pak $56.99
America’s Top 180 $49.99
America’s Top 180 Value Pak $66.99
America’s “Everything” Pak $82.99
DISH Latino $29.99
DISH Latino Dos $39.99
DISH Latino Dos Value Pak $56.99
DISH Latino Max $49.99
DISH Latino Max Value Pak $66.99
*Digital Home Advantage pricing above includes locals (where available) and a $5 equipment fee
for the first receiver. Add monthly $5 equipment fee for each additional receiver.
· DISH Latino Packages: Great news! Over the past year, we’ve added 7 new channels to the DISH Latino packages, including Gol TV, Toon Disney, TeleFutura, Univision West, TeleHit, De Película and De Película Clásico. As of Feb. 1, 2004, some new and exciting changes will take place making the DISH Latino packages an even better value! We will be adding HITN and more popular channels to DISH Latino. The Fox or other Regional Sports Networks, as well as ESPN and much more, will be added to DISH Latino Dos. We also plan to add more channels to DISH Latino Max.
· Sports Pay-Per-View Half Season Packages: We’re half way through the season for NHL, NBA and college basketball. This is a great time to take advantage of PPV’s half season packages. To order, please call 1-800-333-DISH (3474).
o NHL CENTER ICE: Up to 40 out of market games per week for $109 or 3 payments of $36.33. Now Available!
o ESPN FULL COURT: Up to 30 out of market games per week for only $69. Now Available!
o NBA LEAGUE PASS: Up to 40 out of market games per week for $99 or 3 payments of $33. Available 1/21/04.
· Interactive Channel- Playin’ TV: Tune into Interactive TV on Channel 100 for a Free Preview for first-time customers. Join all the action for $4.99 per month. When you subscribe for 12 months, you only pay for 11 months!
· Interactive Channel- BingoTV: We are excited to announce the arrival of BingoTV, a fun, new game channel available only to DISH Network subscribers starting February 4, 2004. BingoTV is available on Wednesday evenings from 9:00- 11:00 PM ET on Channel 104. Please note that BingoTV is not available in the following states: Arkansas, Connecticut, Delaware, Georgia, Iowa, Kentucky, Maine, Michigan, New Hampshire, New York, North Carolina, Ohio, Oklahoma, Oregon and Texas.
· HD Programming Moving: We have 4 HD Channels that are moving to the 110 orbital location. We previously announced that these channels went into simulcast December 19, 2003, at both the current location and the 110 orbital location. Please note that in order to receive the HD programming at the 110 satellite location, customers must have a DISH 811, DISH Player-DVR 921, 6000U or a 6000 with the HD Enhanced Adapter.
o HD Event Channel: Effective January 14, 2003, the HD Event Channel can be found on channel 9466 at the 110 orbital position. This channel will no longer be available at the 61.5 or 148 orbital positions.
o HBO HD and Showtime HD: Effective February 11, 2004, HBO HD will be available on channel 9456 and Showtime HD will be available on channel 9460, both at the 110 orbital location. HBO HD and Showtime HD will no longer be available at the 61.5 or 148 orbital positions.
o HD Pay-Per-View: Effective February 11, 2004, HDPPV will be available on channel 9467 at the 110 orbital position. HDPPV will no longer be available at the 148 orbital positions.
· HD Programming NOT Moving: CBS HD East and CBS HD West will not be moving; they will remain at the 61.5 and 148 orbital locations. The HD Demo Channel will remain at 61.5 as well. Keep in mind that these HD channels require a second dish.
· Viacom/Turner Update: We have negotiated a multi-month extension with Turner Broadcasting which includes the following channels: Boomerang, CNN, CNNfn, Headline News, The Cartoon Network, Turner Classic Movies and Turner South. Customers can continue to enjoy the programming provided by Turner, without interruption. Our negotiations with Viacom continue and we will keep you posted with any new information.
LOCALS
· Additions to Existing Markets: We have several announcements regarding additions to existing local markets.
o Ft. Myers-Naples, FL (DISH 500): Effective December 20, 2003, we added FOX to the Ft. Myers-Naples, FL, locals lineup, making this market $5.99 per month.
o Honolulu, HI (DISH 500): Effective December 20, 2003, we added FOX to the Honolulu, HI, locals lineup, making this market $5.99 per month.
o Mobile, AL - Pensacola, FL (105 SuperDISH): Effective December 20, 2003, we added FOX and WB to the Mobile, AL- Pensacola, FL, locals lineup, making this market $5.99 per month.
o Savannah, GA (105 SuperDISH): Effective December 31, 2003, we added FOX to the Savannah, GA, locals lineup, making this market $5.99 per month.
o Evansville, IN (105 SuperDISH): Effective January 6, 2004, we added ABC to the Evansville, IN, locals lineup, making this market $5.99 per month.
· Target Market Launches: We have several cities due to launch between now and the end of the month, bringing our total number of local markets to 104!
o Traverse City-Cadillac, MI (121 SuperDISH): Effective January 29, 2004, we will launch Traverse City-Cadillac, MI, local programming including ABC, NBC, FOX and PBS. At this time, we have not reached an agreement with CBS; therefore, these channels will be available for $4.99 per month.
o Grand Junction, CO (148): Effective January 22, 2004, we will launch Grand Junction, CO, local programming including CBS, NBC, FOX and PBS. At this time, we have not reached an agreement with ABC; therefore, these channels will be available for $4.99 per month. Please note that a second dish is required to receive this local market package. We will reimburse for the 2nd dish install as long as the customer subscribes to locals.
o Johnstown-Altoona, PA (DISH 500): Effective January 29, 2004, we will launch Johnstown-Altoona, PA, local programming including ABC, CBS, NBC, FOX and PBS. These channels will be available for $5.99 per month.
