To the OP:
What Dish offered you was fair and not surprising--considering your situation.
First, no upgrade deals less than ONE YEAR from the previous upgrade or from becoming a new customer. This December, after ONE FULL YEAR, you are eligible for better deals.
Also, the higher your bill, or rather, the higher your tiers and the more PPV/VOD and extras on your bill that translate into a higher bill and the longer you are a customer, the more Dish is willing to do for you. The longer you are a customer, the more loyalty credits they will extend to you.
Although your bill is around $80 per month, it is by no means a FAT CAT bill. AT120 does not impress Dish and although your Punjab pack is pricey, still you don't have any other activity like PPV/VOD, sportspacks, Premiums, etc. Obviously, those who subscribe to AEP and extras with bills exceeding $100 (some even as high as $200 or more) are going to get the most fees waived.
What you must understand is that Dish is NOT being unreasonable. This is as good an offer anyone--cable, DirecTV, etc.--to any customer who is a customer of less than a year or has upgraded less than a year ago. Not to be mean, but in this case, it is the customer who is not being reasonable. These are businesses and Dish has already given you all kinds of equipment at a great discount. They aren't going to do it again in less than a year. That is their policy. Giving all you want in less than one year is BAD BUSINESS.
As Walt Disney said: "No, the customer is not always right, but let him know he is wrong with dignity."
Try again in December, but Dish's offer is still a fair one if you want it now.