These two companies are perfect for each other. Spending a few years in both industries, there is a good reason why I prefer DirecTV and Verizon over the likes of Dish and Sprint. Up until the last couple years, Verizon was the clear cut industry leader. AT&T has stepped up its game quite a bit. Verizon has always been the company who was never trying to be the cutting edge, but simply to provide the best service possible w/out sacrificing its earnings. It has found its sweet spot and continues to be the steady horse in the race. On the contrary, Sprint has been the complete opposite. It spends most of its time trying to be the flashiest company and trying to maintain "whats hot". Their goal is to attract the most customers but has always failed at maintaining them for the long run, using such tactics of razing and rebuilding the company from the 'ground up' by deploying the infamous Sprint PCS campaign, to purchasing Nextel, to the first (true) 4g service using WiMax, to offering very low cost plans to offering unlimited data. All of these tactics have hurt them in the long run.
DirecTV is similar to Verizon in that their main focus is to provide good steady service to their customers. While DirecTV and Dish are not all that drastically different compared to Verizon and Sprint, DirecTV is not distracted with toys and gimmicks. Instead of using money on slingbox and Blockbuster and all of the other services that really do not have to do with the basics of TV, DirecTV concentrates on making sure they provide a wide variety of media content (sports) and makes sure there are no interruptions (contract disputes). DirecTV also has a steady product. If I have DirecTV and I go visit some else with DirecTV anywhere else in the country, I can very likely count on seeing the same dish(antenna), with the same configuration, same remote and very similar looking STB. Product familiarity goes a long ways. With Dish, there are so many different configurations that it even leaves its tech's shaking their heads.