DishSubLA said:
And you are really going to believe the mouthpiece for the broadcasters? This is all public relations making the broadcasters out to be the reasonalbe good guys who have been victimized and were willing to take fees far below what the broadcasters know they are worth. The more likely story is that the broadcasters wanted an outrageous sum that made the risk of losing a lawsuit well worth the scads of dough and many subscribers that Dish signed up.
I think you've missed the point...
Right now, if the current settlement goes through, Dish Network will pay $100 million and requalify all of their distant network subscribers. So, your "more likely story" doesn't pan out. The broadcasters would have been happy in 2003 with having the injunction issued by the judge to remove all distant network subscribers but leave the distant network license intact for Dish Network, for continued use.
Instead, now it will cost Dish Network more subscribers and money.
And, if the settlement doesn't go through, and the injunction against all four networks stand, there becomes a very nasty picture down the road...
Approximately 55 percent of Dish Network's subscriber base can be defined as rural. Right around the corner will be HDTV. Without the distant network license, Dish Network will be unable to serve over 6 million of their rural subs and HD network programming.
So, I understand that breaking a few rules here and there enabled Dish Network to become a strong company rather quickly. However, if the company is then hampered in their efforts to serve a large part of their core market (the rural subscriber), then Dish Network will have a difficult time in keeping their subscribers. And I think that is the point of Fox Network, which owns 83 percent of Fox Entertainment Group (the owned and operated affiliate systems, which in turn owns and operates 34 percent of DirecTV, trying to get a permanent injunction of the distant network license. DirecTV's rural base is only 45 percent of their total subs.