Dish did all this before. Remember "Starband?" I went through SB's "training" and installed my own, had good service, (nothing available in my area wired at all for high speed at that time)....and it was very EARLY in satellite internet. They piggybacked everything on a wider than normal (back then) dish. Worked fairly well, and didn't have automatic caps on anything, but....we also didn't have the amount of video and other high-bandwidth content available if you go back to the mid-late 1990's! Dish offered discounts on all their packages to anyone with the SB integrated system, which really was only "integrated" by the sharing of a dish for two separate services.
Funniest thing I ran into was, since my apartment was a storefront, converted for home use and next to a pub, local teachers would come down for lunch, and one or two of them had radar detectors. If they left them on parked in front of my home, I had to go into the bar, find the "offender" and ask them to go turn it off so I could resume using the 'net. The detectors and the starband didn't get along well. Took awhile to find that as the problem, but it WAS!