To the fact of consumer options, recruit multi billions from investors, start your own cable company, and negotiate those costs if you feel what the tv industry does now, as a whole, is wrong. I do feel we do get as much as any provider can offer, within the scope of reasonibility. You may disagree, and call this ridiculous, but that is exactly what Charlie Ergen did. And, yes, as a consumer you have the right to go another company if one company is not fulfilling your needs. There is competition all over the place. If signed an agreement for the equipment, you have the choice to pay for the etf or stick it out, but you are not forced to stay with the company. You have options. But how much are you willing to pay for those options. (Dish has options also and paying the extra associated cost is their choice. They chose not to.) just to out that into perspective for you. Like Schermann said, the contract you signed did not mention a guarantee on channels, amount of channels, programming or price.