Dish is discontinuing two of three TV ad claims challenged by DirecTV, and actually says it was already planning to drop the ads anyway.
That is according to the National Advertising Division (NAD), the Better Business Bureau's self-regulatory body.
"[T]he advertiser represented to NAD in writing that it has permanently discontinued two of the three claims at issue in this challenge: the claim that DirecTV customers pay an average of over $100 per month (referred to by the parties as the “ARPU claim”) and the claim that DirecTV assesses a “Year One Price Increase” on its customers," said NAD.
http://www.multichannel.com/news/ad...925?utm_source=twitterfeed&utm_medium=twitter
That is according to the National Advertising Division (NAD), the Better Business Bureau's self-regulatory body.
"[T]he advertiser represented to NAD in writing that it has permanently discontinued two of the three claims at issue in this challenge: the claim that DirecTV customers pay an average of over $100 per month (referred to by the parties as the “ARPU claim”) and the claim that DirecTV assesses a “Year One Price Increase” on its customers," said NAD.
http://www.multichannel.com/news/ad...925?utm_source=twitterfeed&utm_medium=twitter