I got this from the Morning Bridge. Would like to hear more about what is going on with these. Maybe DIRT knows more. New subs only or are they also for existing customers as well?
DISH Network, the nation's #2 satellite provider, has revealed a suite of new discounted programming packages aimed at OTT fans, movie lovers and cost-conscious consumers. Significant in the news is that DISH had locked its prices for 2012 during a one-time multi-year increase in Jan. 2011.
DISH's promo pricing offers several tiers of discounts as high as $30 per month including three free months of Blockbuster @Home; three free months of HBO, Cinemax, Showtime and Starz; free HD; three free HD receivers including one free HD DVR. Bernstein Research's Craig Moffett said while the price cuts are "roughly in line" with previous discounts, the scheme is "aggressive nonetheless... suggest(ing) DISH will continue to pursue its aggressive price-based strategy from the previous year."
According to Bernstein's calculations, the following promos reflect price cuts of 17% to 30% across the board. (Editor's note: Most of these packages require a new 2-year contract and are available through May 20th.)
• America’s Everything Pak: $104.99/month is being offered with a $30/month discount (28.5%).
• America’s Top 120: $49.99/month is being offered with a $15/month discount (30%).
• DISH America: $34.99/month is being offered with a $10/month discount (28.6%).
• America Silver: $49.99/month is being offered with a $10/month discount (20%).
• America Gold: $59.99/month is being offered with a $10/month discount (16.7%).
• DISH Family: $24.99/month is being offered with a $5/month discount (20%).
DISH Network, the nation's #2 satellite provider, has revealed a suite of new discounted programming packages aimed at OTT fans, movie lovers and cost-conscious consumers. Significant in the news is that DISH had locked its prices for 2012 during a one-time multi-year increase in Jan. 2011.
DISH's promo pricing offers several tiers of discounts as high as $30 per month including three free months of Blockbuster @Home; three free months of HBO, Cinemax, Showtime and Starz; free HD; three free HD receivers including one free HD DVR. Bernstein Research's Craig Moffett said while the price cuts are "roughly in line" with previous discounts, the scheme is "aggressive nonetheless... suggest(ing) DISH will continue to pursue its aggressive price-based strategy from the previous year."
According to Bernstein's calculations, the following promos reflect price cuts of 17% to 30% across the board. (Editor's note: Most of these packages require a new 2-year contract and are available through May 20th.)
• America’s Everything Pak: $104.99/month is being offered with a $30/month discount (28.5%).
• America’s Top 120: $49.99/month is being offered with a $15/month discount (30%).
• DISH America: $34.99/month is being offered with a $10/month discount (28.6%).
• America Silver: $49.99/month is being offered with a $10/month discount (20%).
• America Gold: $59.99/month is being offered with a $10/month discount (16.7%).
• DISH Family: $24.99/month is being offered with a $5/month discount (20%).