FOX probably wants nice increases for their owned and operated affliates, so they are ratcheting up the PR machine early. They want these companies to be aware they are serious and going to battle over these fees.
I agree. With this early posturing, it seems readily apparent that they are looking for significant increases and want a nice battle to get them.
While I would hate to lose the channels, I'm sure I wouldn't care for a hefty increase in subscription rates either. At some point, it will really start making sense to use other (legal) methods to obtain the programming I want.
Hulu, AppleTV, Netflix and others can already provide much of what I watch right now. Because it is more irritating to use and doesn't quite cover it all, I keep my sat subscription at a comfortable level. But more money might make it a bit less irritating.