Saw this posted this morning at Jayski.com, a big NASCAR news/rumor site:
Subway and KFC Showing Most Interest in Series Sponsorship: MORE: NASCAR is talking to at least five companies about replacing Anheuser-Busch as title sponsor of its No.2 series, with Subway and KFC showing the most interest. A-B has spent 25 years as title sponsor of the Busch Series, but is refocusing its overall NASCAR marketing. Its Budweiser brand is "the official beer of NASCAR," and is the primary sponsor of driver Dale Earnhardt Jr. Samsung was originally thought to be in the running to replace A-B, but company officials said last week in Texas they weren't interested. Wal-Mart also is believed to be in discussions with NASCAR. (AlabamaLive.com)(4-30-2007)
MORE: Sources also told [Street & Smith's SportsBusiness Journal] that Dish Network could emerge as a candidate, though NASCAR's partnership with DirecTV seems to make that difficult. DirecTV broadcasts "HotPass" during the race and is the sanctioning body's official TV partner.(SceneDaily.com)(4-30-2007)
UPDATE: Louisville-based KFC Corp. was recently in talks with NASCAR about becoming the title sponsor of what is now the Busch Series, but spokeswoman Laurie Schalow said the company dropped out of the race yesterday. Schalow called NASCAR a "great fit" for the fast-food chain, but she said the title sponsorship didn't line up with the brand's spending priorities for the next couple of years.(Courier-Journal)(5-3-2007)
Subway and KFC Showing Most Interest in Series Sponsorship: MORE: NASCAR is talking to at least five companies about replacing Anheuser-Busch as title sponsor of its No.2 series, with Subway and KFC showing the most interest. A-B has spent 25 years as title sponsor of the Busch Series, but is refocusing its overall NASCAR marketing. Its Budweiser brand is "the official beer of NASCAR," and is the primary sponsor of driver Dale Earnhardt Jr. Samsung was originally thought to be in the running to replace A-B, but company officials said last week in Texas they weren't interested. Wal-Mart also is believed to be in discussions with NASCAR. (AlabamaLive.com)(4-30-2007)
MORE: Sources also told [Street & Smith's SportsBusiness Journal] that Dish Network could emerge as a candidate, though NASCAR's partnership with DirecTV seems to make that difficult. DirecTV broadcasts "HotPass" during the race and is the sanctioning body's official TV partner.(SceneDaily.com)(4-30-2007)
UPDATE: Louisville-based KFC Corp. was recently in talks with NASCAR about becoming the title sponsor of what is now the Busch Series, but spokeswoman Laurie Schalow said the company dropped out of the race yesterday. Schalow called NASCAR a "great fit" for the fast-food chain, but she said the title sponsorship didn't line up with the brand's spending priorities for the next couple of years.(Courier-Journal)(5-3-2007)
