I do agree, 100%. Have the FTC, the FCC or even the NAB set down specific ground work for counting channels.
I'd have them make the claim that they have:
"Up to __ HD Channels channels available..."
- National Basic and Premium HD Channels
- Average number of Full Time HD RSN's (based on quantity of available RSN's in each market divided by the number of markets = likely to add 2-3 for directv, one for dish - big ten network).
- Average number of Local HD network stations (since it varies by market split the middle and call it 3-5 on a DBS)
- HD Public Interest channels.
"... with up to __ additional sports options in HD..."
- sports alt
- PT & sports mega pack style RSN's
- extra feeds set aside of sports packs
- dedicated sports PPV or VOD
"and __ additional PPV and VOD choices."
Truth in advertising, and actual factual numbers you could trust...
//and leave the leniency of advertising EXACT numbers if the ad campaign is focused on a specific market... the number of HD channels varies whether you live in Phoenix, Arizona or Philadelphia, Pennyslvania...