The "special number" is the local installation office's number. They want you to call them first so they can handle any issues, otherwise if you call Dish directly, the installer or installation company gets negative marks.
Yeah, I figured as much, I've only called once about my dish issues, and that was before they put the stickers on. so I suppose the installers already got a negative mark. I don't care though, they shouldn't have placed the dish there when I had LOS in several areas (yes I know for a fact I do) as now I'll have to trim that tree every year and hope I don't kill myself falling.
I used 333-DISH for billing and programming before DIRT arrived. Of course, there's always dishnetwork.com as well.