I do not want to fuel an all out war, but I agree with Charper. I love HD. I never thought it was a big deal until I saw it. I agree that Directv has fallen behind Dish in terms of HD content in general, but for me specifically, it is not a big deal. I do watch HGTV alot as I have recently purchased a fixer-upper, but I don't care if it is in HD. I want my sports in HD. I love the Sunday Ticket, i get alot of baseball in HD and now college football will be starting soon. I have HBO and Showtime HD and the only thing I watch on them is boxing. I love what Dish is doing. They are raising the bar for Directv. This makes for good competition. Directv will respond next year and Dish will respond to that, etc. I am a happy Directv sub and have bee since 1997. If they drop the ball I will consider switching in 2011, that's the start of the new Sunday Ticket contract.