Both Dish and Directv are signing up new customers. The issue is that with a base of 14 or so million customers the average number of subscribers who disconnect are about the same if not more than the number of customers signing up
Back when I started dish only had 1 million customers. It was easy to add more subscribers every month because the customer base was small.
14 million customers, equals 14 more times customer churn.
What the satellite companies need to do is adopt the same business model as the cell phone providers.
They first need to look past this crap that you need to be disconnected for 2 years before you can be considered new again, and give people incentives to sign new agreements.
For example, you want a new receiver upgrade... It's free just sign a new 2 year contract. Or give people the option to take a discount for 2 years for signing a 2 year contract.
When the 2 years is over, they pay regular prices or enter into another contract.
Or do a combination. Take $20 off for 2 years, or $10 off and get free equipment.
The whole problem is after the contract is over with either Dish or Directv there is no incentive to stay. People then switch providers, get the promotion and switch back 2 years later.
This mentality that both Dish and Directv have that a customer will keep the service after 2 years with no incentives to stay is Bullsh!t.
The only people who are paying regular rates with no contract are the customers who don't know any better, or make good money and just don't care to be inconvirnced by switching.
Back when I started dish only had 1 million customers. It was easy to add more subscribers every month because the customer base was small.
14 million customers, equals 14 more times customer churn.
What the satellite companies need to do is adopt the same business model as the cell phone providers.
They first need to look past this crap that you need to be disconnected for 2 years before you can be considered new again, and give people incentives to sign new agreements.
For example, you want a new receiver upgrade... It's free just sign a new 2 year contract. Or give people the option to take a discount for 2 years for signing a 2 year contract.
When the 2 years is over, they pay regular prices or enter into another contract.
Or do a combination. Take $20 off for 2 years, or $10 off and get free equipment.
The whole problem is after the contract is over with either Dish or Directv there is no incentive to stay. People then switch providers, get the promotion and switch back 2 years later.
This mentality that both Dish and Directv have that a customer will keep the service after 2 years with no incentives to stay is Bullsh!t.
The only people who are paying regular rates with no contract are the customers who don't know any better, or make good money and just don't care to be inconvirnced by switching.