I hope this turns out to be true. Watching the Live stream they said is it would be a zero cost upgrade for qualified new accounts. The word "new" which Scott didn't type makes me wonder if existing customers can upgrade for free. Past history would make me think that Dish will not let existing customers upgrade for free, at least in the beginning. When they allow existing customers to upgrade there is usually an upgrade fee at first. I hope I'm wrong because I think the hopper 3 and a couple 4K joeys would make for a major upgrade for my current 2HWS setup.
The H3 will keep a lot of customers who have been thinking of leaving dish as customers. I don't see it being very much if anything to upgrade as long as you agree to a two year commitment.