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News
Discovery to Launch 6 New HD Channels
The new channels are expected this fall and early next year.
By Phillip Swann
Washington, D.C. (May 7, 2007) -- Discovery, which launched Discovery HD Theater five years ago next month, plans to launch four new High-Definition TV network this fall.
That's according to an article in Adweek Magazine. (This was also predicted here last month at TVPredictions.com.)
Discovery tells the publication that it will launch high-def simulcasts of
Animal Planet, TLC, The Science Channel and the company's main network, Discovery Channel.
Then, in the first quarter of 2008, Discovery says it will add two more high-def channels.
Animal Planet is going high-def.
"Having established first-mover advantage in the HD space with Discovery HD Theater, this is a step toward growing that leadership," Discovery president and CEO David Zaslav told the publication.
There was no word on which TV providers would carry the additional high-def channels. But DIRECTV is a good bet with the satcaster saying it will offer 100 national HD channels by year's end.
He added that the HD channels will also be available in Discovery's international markets.
With the addition of a Discovery Channel HD simulcast, Zaslav says it will become the company's high-def flagship.
He adds that the time is right for more high-def channels with HDTVs now in 30 million U.S. homes.
"We have to drive ourselves toward really becoming a new-media company with all that entails rather than just sitting back and continuing on as a traditional cable company," he says. "HD is the new analog tier."
John Hendricks, Discovery's founder and chairman, agrees, saying he pushed for a documentary to be produced in high-def years ago when few others took notice.
"I insisted that it was to be done in High-Definition, and back then it was a hugely daunting proposition," Hendricks tells Adweek. "Beyond the expense, we couldn't even say for certain that the cameras would work out in the field given the temperature extremes. At the time, no media company could have undertaken a project of this magnitude on its own."