The truth about calibration
"All the stuff about changing contrast and brightness to "50" is gibberish." you say.
Absolutely not! Read about calibration from any other source. A short, Do-It-Yourself version, is on the website, but look it up anywhere else on the net. If you think that 100% contrast gives the best picture, you're way off.
Then you immediately contradict yourself when you say many current sets are pretty good out of the box, and then show a quote that says what three ADJUSTMENTS to make to get the good picture! (What does it look like if you take it out of the box and DON'T make the changes to the settings?)
So if you have the specific Olevia mentioned, skip my general page and make the specific changes in settings that they suggest. All TV's are different, but they nearly all come with the settings perverted so that they will look bright in a bright store,(usually contrast at 100%, and brightness high, also).
Concerning this comment:
"Your Dish Network settings are also not based on any reality."
Again, you are incorrect in your statement. The reality of the page "Do's & Don'ts" is that is designed to most positively effect the wide variety of TV's with the least amount of confusion.
That page is not the page to try to educate the public about native resolutions, but to say that "When you pick 1080i, you are most likely to have a great picture." If you know you have a 720p set, use the 720 setting. You can still check to see which you like best.
Having done comparisons with customers' TV's in the field, we very seldom saw a noticeable difference between the two, and when a preference was determined, it was 1080i. So, to cut to the chase and reduce confusion, I wrote to generally switch to 1080. (If you don't know your TV's resolution, that is...)
That page is a "non-technical" home help page. There are over 20 more pages of more technical information that you can attempt to pick apart, if you like. Read them and I guarantee you will learn something.
If you find a valid, verifiable, dispute about anything, let me know. The website is a help site and the goal is to only have good verifiable information. Thanks for your input.