The Other Connection is they have "More Money than God " and the NFL wants to sit right next to God and thier money.
Not just the NFL, all sports will be getting close to any streaming service that will offer up the big money.
Remember, Traditional Providers have lost over 30 million subscribers ( and continues to lose, another 2.1 million left Live TV in first quarter 2022), that is a lot of per sub fees that are gone, they have to make up the money sooner or not that much later.
So, if rights fees go up for someone like ESPN, but they have lost $3.24 billion in a year ( 30,000,000 subs lost times $9 in per sub fees a month times 12 months), and the other sports leagues do not get the increase in fees that ESPN might not be able to afford, you will see more deals with streaming providers instead.
Or, all the sports channels will have to offer the content on their own streaming service to hopefully make up the lost revenue from Traditional Services, ESPN, for example, can’t keep paying a increase in right’s fees but taking in less revenue.
The next 3-5 years will be interesting.