Well isn't that murky. NFL gives rights to a private equity firm?! Private equity firms don't do things, they are a large pool of money. So the NFL gave (sold?) the rights for commercial establishments to former Directv Execs who'll then sell the rights to local sat/cable/fiber?
Yep, think of HBO, where HBO gets 70% of the revenue, the provider gets 30%.
It will be similar to what this private equity firm is doing, they would get the most of the revenue while, DirecTV for example, gets a smaller percentage.
The problem is, before you pretty much had to have DirecTV for Commercial Establishments because of ST, now anyone can carry it, Dish, Comcast, Charter, streaming, etc.
Also depends on other sport’s agreements, are they exclusive to DirecTV to provide to businesses, or can other providers offer them.
The last thing I get from this, DirecTV is not spending money anymore to make it’s service better, no more exclusive agreements, no new satellites, equipment, etc.