What do you call rural?...there are alot of small towns with crappy internetPopulation, not Households.
From Google-An estimated 60 million people, or one-in-five residents (17.9% of the total U.S. population), live in Rural America.
Average size of a Household is 2.51, so that makes it 24 Million Households, which makes it even less people get Satellite TV in those areas.