DIRECTV unlikely to keep NFL Sunday Ticket

[dtv757]

I think it waa this thread ... someone mentioned they cable cos would be able to handle NFL ST ...

I get that the blackouts are similar to MLB EI NBA LP etc but with those it's RSNs covering a much larger viewing areas/ market... with NFL ST your dealing with 200+ local TV markets

Just imagine this past week:

506 Sports - NFL Maps: Week 4, 2021

506sports.com

Majority of the country was supposed to get Packers Steelers but CBS decided to keep jets titans OT on for the 1sf quarter... imagine similar to D* now if they lifted the blackout for some markets but not all due to a technical issue ... then that local station is not getting their exclusive coverage and I imaging fines from the FCC and others would occur etc... I feel D* is more built to deal with NFL ST since they are a nationwide company.

Just my random thoughts im no tv engineer lol

And as far as streaming... streaming has a HUGE delay ... I would hate to have to buy those expensive apple TV things to watch football ..



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[AZ.]

I think it waa this thread ... someone mentioned they cable cos would be able to handle NFL ST ...

I get that the blackouts are similar to MLB EI NBA LP etc but with those it's RSNs covering a much larger viewing areas/ market... with NFL ST your dealing with 200+ local TV markets

Just imagine this past week:

506 Sports - NFL Maps: Week 4, 2021

506sports.com

Majority of the country was supposed to get Packers Steelers but CBS decided to keep jets titans OT on for the 1sf quarter... imagine similar to D* now if they lifted the blackout for some markets but not all due to a technical issue ... then that local station is not getting their exclusive coverage and I imaging fines from the FCC and others would occur etc... I feel D* is more built to deal with NFL ST since they are a nationwide company.

Just my random thoughts im no tv engineer lol

And as far as streaming... streaming has a HUGE delay ... I would hate to have to buy those expensive apple TV things to watch football ..



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Im going to guess you arnt familiar
with football and the Heidi rule?

 

[Bruce]

I feel D* is more built to deal with NFL ST since they are a nationwide company.

I will say again and this is based on my knowledge from my business degree, not if streaming is better or worse then Traditional Providers-D* does not want it anymore, they have been paying 1.5 billion a year for NFLST and yet they only have 2 million subscribers to it, now if all of those 2 million paid for it ( and we know out of that 2 million, DirecTV gives it away to some new subs and discounts it to some current customers ), that is only $600 million, that means a loss of $900 million a year.

There is no way they are going to pay the increase to $2-2.5 billion that the NFL wants, that is at least a loss of $1.1 billion a year.

Now, about if streaming companies can handle the Sunday Ticket, they ( so far Amazon, Apple and ESPN+) are the only ones showing interest, not one Traditional Provider is, so streaming better be able to handle it.

 

[meStevo]

There's more nuance to it than that. How many customers do they churn without Sunday Ticket? That's customers that are not just current subscribers, but also customers who are there but have had it in the past and / or want to subscribe in the future and just don't right now for one reason or another. The raw revenue just from the subscription is only one factor (albeit an important one) but the brand value to DirecTV probably exceeds what they're currently paying for it in my opinion. Given the current state of the industry it probably makes sense to get out from under it but I genuinely do wonder about the future of their business when it's gone.

To me, DirecTV is 'the NFL option' when it comes to paid TV. Without that there's no pillar of their service that sticks out. Hardware, price, service, etc... there's nothing special beyond Sunday Ticket.

 

[slice1900]

I would hate to have to buy those expensive apple TV things to watch football ..

Apple TV+ isn't limited to only Apple TV devices so you wouldn't have to buy one if Apple got the rights for NFLST.

 

[dtv757]

Im going to guess you arnt familiar
with football and the Heidi rule?

I just re read it and I'm sure I dont know all the details...

So the original game ended . They switched to jets titans cause it was an overtime game ... they couldn't switch back go "original scheduled game? The scheduled game in my market was packers steelers

I live in VA so the "football team " would be my home market team . Which the WFT was playing on fox I believe

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[Joe The Dragon]

Apple TV+ isn't limited to only Apple TV devices so you wouldn't have to buy one if Apple got the rights for NFLST.

but would apple play ball if the NFL said you must find an easy way sell it to bars? maybe even with must feed it to them with directv / dish / cable? and can't tie to Apple TV+? maybe if just on the commercial accounts?

 

[slice1900]

but would apple play ball if the NFL said you must find an easy way sell it to bars? maybe even with must feed it to them with directv / dish / cable? and can't tie to Apple TV+? maybe if just on the commercial accounts?

Apple would simply make a deal with Directv to maintain their commercial exclusive via satellite and not have to deal with that end of it at all.

 

[Juan]

Apple would simply make a deal with Directv to maintain their commercial exclusive via satellite and not have to deal with that end of it at all.

Would directv accept such a deal?
Directv would suffer massive subscriber loss

 

[comp9]

Would directv accept such a deal?
Directv would suffer massive subscriber loss

They could offer dish the same deal. And it could be a deal that is just based on subscribers. Not the current one where it is a flat cost Remember Directv only has 2 million Sunday ticket subscribers wouldn’t be anymore a loss then they are currently going on

 

[Bruce]

There's more nuance to it than that. How many customers do they churn without Sunday Ticket?

The math shows that DirecTV would still be ahead even if all 2 million subs ( not all will) that get NFLST leave-

Say 2 million Subs pay on average $125 a month ( some less, some more) that is basically $31,250,000 a month, yearly is $375 million a year ( profit on those 2 million could only be $20 a sub because of programming costs), so if all 2 million pay for NFLST at $300 yearly ( not all pay or get discounts), so that is $600 million + $375 million, which means, based on these simple numbers, they are still losing at least $525 million a year.

Now what can throw these numbers are how many and how much commercial customers pay, will they leave D* if ST goes( bars still need other sports).

 

[Bruce]

but would apple play ball if the NFL said you must find an easy way sell it to bars? maybe even with must feed it to them with directv / dish / cable? and can't tie to Apple TV+? maybe if just on the commercial accounts?

Apple would simply make a deal with Directv to maintain their commercial exclusive via satellite and not have to deal with that end of it at all.

They could offer dish the same deal. And it could be a deal that is just based on subscribers. Not the current one where it is a flat cost Remember Directv only has 2 million Sunday ticket subscribers wouldn’t be anymore a loss then they are currently going on

Again, there is no evidence that whoever gets the rights to ST wants to split up Residential and Commercial.

All the news stories have not even brought that up and why cannot a streaming company sell business subscriptions, Amazon, for example, have been really building up Amazon Business, that can easily expand into Video Services for Businesses.

If anyone brings up not all businesses get fast enough Broadband, in 2 years, when the NFL contract starts, Star Link will be well out of Beta by then.

 

[AZ.]

I just re read it and I'm sure I dont know all the details...

So the original game ended . They switched to jets titans cause it was an overtime game ... they couldn't switch back go "original scheduled game? The scheduled game in my market was packers steelers

I live in VA so the "football team " would be my home market team . Which the WFT was playing on fox I believe

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Heidi Game - Wikipedia

en.wikipedia.org

 

[dtv757]

They could offer dish the same deal. And it could be a deal that is just based on subscribers. Not the current one where it is a flat cost Remember Directv only has 2 million Sunday ticket subscribers wouldn’t be anymore a loss then they are currently going on

Is that 2 million residential customers?

How many bars and restaurants, casinos etc have NFL ST ? I feel the commercial side is where they make the $$

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[meStevo]

The math shows that DirecTV would still be ahead even if all 2 million subs ( not all will) that get NFLST leave-

Say 2 million Subs pay on average $125 a month ( some less, some more) that is basically $31,250,000 a month, yearly is $375 million a year ( profit on those 2 million could only be $20 a sub because of programming costs), so if all 2 million pay for NFLST at $300 yearly ( not all pay or get discounts), so that is $600 million + $375 million, which means, based on these simple numbers, they are still losing at least $525 million a year.

Now what can throw these numbers are how many and how much commercial customers pay, will they leave D* if ST goes( bars still need other sports).

I mean sure, if you ignore the rest of my post.

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[slice1900]

Again, there is no evidence that whoever gets the rights to ST wants to split up Residential and Commercial.

All the news stories have not even brought that up and why cannot a streaming company sell business subscriptions, Amazon, for example, have been really building up Amazon Business, that can easily expand into Video Services for Businesses.

If anyone brings up not all businesses get fast enough Broadband, in 2 years, when the NFL contract starts, Star Link will be well out of Beta by then.

There's also no evidence that a company like Amazon or especially Apple would want to market to businesses and have to worry about stuff like fire capacity, policing people to try to cheat the system by using a home account instead of paying for a commercial account, etc.

Star Link is not a useful solution if you live anywhere there are other houses, let alone areas where most businesses are. They simply don't have the capacity and never will to serve urban or even suburban densities.

 

[comp9]

Is that 2 million residential customers?

How many bars and restaurants, casinos etc have NFL ST ? I feel the commercial side is where they make the $$

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2 million total. That includes both. They don’t separate out commercial and residential. As pointed out many times they make no money on Sunday ticket and lose a lot

 

[Joe h]

Whichever streaming service does get, needs to talk to whoever setup mlbtv. They’re able to provide streams within seconds of directv or dish.

 

[Bruce]

There's also no evidence that a company like Amazon or especially Apple would want to market to businesses and have to worry about stuff like fire capacity, policing people to try to cheat the system by using a home account instead of paying for a commercial account, etc.

Star Link is not a useful solution if you live anywhere there are other houses, let alone areas where most businesses are. They simply don't have the capacity and never will to serve urban or even suburban densities.

The capacity will increase and I never said they would be a good idea in urban/suburban, I said they would be a option in underserved areas…rural.

Why could not Amazon handle Commercial Accounts, I believe they could handle it, the only thing I wrote is there is no evidence that Amazon/Apple/whoever wants to split up Residential and Commercial with D*.

 

[dtv757]

Whichever streaming service does get, needs to talk to whoever setup mlbtv. They’re able to provide streams within seconds of directv or dish.

I think disney runs mlb.tv...

Disney Streaming - Wikipedia

en.m.wikipedia.org

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