There is a 4K alliance that was suppose to establish standards.You said Finish something before you fix it ....
Who is responsible for finishing it ?
4K is something that is being done by everyone, not an individual company.
The last I heard the screen dimensions standard was still not establish.
So there will be slight screen distortion among say, a bunch of supposed 60" screens. I don't know if our eyes can see the distortion if we select stretch, but I suspect some screens would have those annoying narrow black or worst white borders on sides or top if you select do not stretch.