Directv to follow Dish Marketing Plan?

[nelson61]

Looks like Directv sat in on Charlies fireside chats regarding sports and marketing costs.

DirecTV Plans to Cut Back on Spending, Hiring to Prepare for Any Slowdown - Bloomberg#

 

[Tampa8]

Those of us with any business sense at all have said Direct will have to follow what Dish (bravely ---lol) started about sports inclusion in packages, unless the RSN's and probably ESPN scaled back their cost to the providers.

A brief translation of their comments; Our outlook is not good for competing prices with Dish if we don't do something.

 

[Mr Tony]

well considering they have most of the RSN's locked up good for a few years they wont have to worry about losing RSN's

 

[satjay]

Intresting part of the article that says Direct may look at offering packages without sports? wonder if that will come to be. About a year ago I think, Direct was I think testing some lower packages in some areas, dont know if that ever moved past testing??

 

[Mr Tony]

They do offer Select as a retention tool....but if you called in they would give it to you

44.99 and has a fair amount of channels
http://www.satelliteguys.us/directv-forum/258968-july-2011-directv-package-lists-including.html