The difference between Star Choice's NFL rate and D*s is this. Canadians just are not into the NFL as much as we are. As far as a D* CSR not being able to give you a good excuse as to the price is because it is obvious. Directv is in business to make money, just like everyone else. I am i retail and some of my customers complain about the prices. I could give the stuff away at cost, but then I'll be out of business in 6 months. My attitude is this, if you think it is to expensive, don't buy it. D* has to pay the NFL, its employees, use of satellies, and other overhead. I don't think 219 for this package is bad. I could spend that by going out on Sunday by week 5.