Murdoch Waves Goodbye to His 'Turd Bird' (aka DirecTV)
http://www.broadbandreports.com/shownews/80132
It looks like the long-rumored DirecTV share swap between Liberty Media and News Corp. is about to take off. Liberty has long held a 16% stake in News Corp. that Rupert Murdoch didn't like. Now he's trading John Malone his 38% stake in DirecTV to get it. The swap would give Liberty a controlling stake in DirecTV.
Owning several broadband networks in other countries, Murdoch had hoped that DirecTV would be his ticket into the broadband business in the United States. As many of you probably remember (and would like to forget), DirecTV already had one stint as a broadband provider, and it ended painfully.
The media mogul talked frequently this year about a theoretical billion dollar plan to get DirecTV back into the broadband business, this time as a nationwide Wimax operator. Plenty of scenarios were floated, from a partnership with Wimax operator Clearwire to a merger with Echostar.
But nothing seemed to go Murdoch's way.
The FCC's Kevin Martin hinted that while he likes a good old fashioned telco merger, he wouldn't sign off on such a huge DBS deal. Murdoch also struggled in the AWS spectrum auction, losing out to mobile carriers and the combined muscle of Sprint and the cable industry - who technically nabbed enough spectrum to become the nation's fifth largest wireless provider.
Murdoch then called the DirecTV unit a "turd bird" and expedited the Liberty deal. Speculation has been rife over whether Malone will keep pushing on the broadband or Echostar merger fronts. Investors like the idea of Malone ownership; shares of DirecTV have jumped 20% since rumors of the swap surfaced last September.