Need to create a better customer relationship. Customers will see a value in it and will pay a premium for it. Those customers are also less likely to churn.
Mike asks him if retailers will be able to offer AT&T Wireless service. The answer is retailers will have the ability to identify AT&T wireless customers and be able to bunder DIRECTV. He also says they are looking to expand distribution.
He says that AT&T wants to make sure that DIRECTV continues to grow, they are not looking to buy it and let it die. They are investing billions and they want to see it succeed.