When I first got DirecTV it was called Direct Ticket and movies were $2.99... then they called it Blockbuster Ticket for a couple years and jacked the price to $3.99... now isn't it $4.99? Guess it's time for another name change...
Honestly $4.99 is rediculous... I used to order bunches of PPV at $2.99--it was cheaper than renting. $3.99 cut my PPV use down considerably, but occasionally I still would because it was only 20 cents more than Hollywood Video ($3.79 for new releases)... but $4.99 is just a bit much (unless it's HD--and now thats $5.99!).
--Nat