ATT's SEC filing today says DirecTV NOW has added 200,000 sign-ups since launch - which is double the "industry rumors" report from yesterday, but still puts DirecTV NOW subscribers at less than 1% of DirecTV's current satellite subscriber numbers.
Here's the uphill battle:
With DirecTV Satellite service, when I start watching TV I expect it to work and I'm surprised when it doesn't.
With DirecTV NOW service, I expect it to buffer or error out, and I'm surprised when I can actually watch something and it works.
Here's the uphill battle:
With DirecTV Satellite service, when I start watching TV I expect it to work and I'm surprised when it doesn't.
With DirecTV NOW service, I expect it to buffer or error out, and I'm surprised when I can actually watch something and it works.