DIRECTV Releases First Public Corporate Social Responsibility Report
EL SEGUNDO, Calif.--(BUSINESS WIRE)-- DIRECTV, one of the world's leading providers of digital television entertainment services, was recognized today as one of America's most community-minded companies in The Civic 50, an annual scorecard published by Bloomberg that identifies and recognizes companies for their commitment to improve the quality of life in the communities where they do business. Concurrently, DIRECTV's latest corporate social responsibility report, highlighting its Corporate Citizenship, Sustainability and employee initiatives across the Americas, is now public for the first time and is available at www.directv.com/responsibility.
"In recent years, we've made significant strides in our corporate social responsibility efforts by focusing on how we can positively impact important social issues and be responsible stewards of the environment in both the U.S. and Latin America," said Mike White, DIRECTV chairman, president and CEO. "We're truly honored to be selected for The Civic 50 list and I am incredibly proud of what our organization has accomplished as we strive to ensure DIRECTV is making a difference in the communities where we conduct business."
"The results of this year's Civic 50 survey show that even the most civically engaged companies are doing more to make community engagement a top priority and a permanent aspect of their business strategy," said Michael Weiser, chairman of the Board, National Conference on Citizenship and Neil Bush, chairman of the Board, Points of Light, in a joint statement. "These 50 companies are showing others in the private sector how to boost the bottom line and make the world a better place."
The Civic 50 survey was conducted by the National Conference on Citizenship (NCoC) and Points of Light, the nation's definitive experts on civic engagement, and published by Bloomberg News. To learn more about The Civic 50 survey, please visit www.Civic50.org.
DIRECTV's Corporate Citizenship, Sustainability and employee programs can be found in its recently published Corporate Social Responsibility report.
Highlights from the 2011-2012 report include:
- K-12 Education: Through the DIRECTV GOES TO SCHOOL[SUP]®[/SUP] program in the U.S. and ESCUELA+ initiative in Latin America, DIRECTV is using its technology and resources to enrich the educational experience for students and teachers at thousands of schools.
- Employee Volunteerism: DIRECTV employees across the Americas volunteered more than 40,000 hours in 2011 and 2012 on transformational projects including school renovations, record-setting playground builds, beach clean-ups and student mentorship.
- Energy Efficient Products: DIRECTV's commitment to producing energy-efficient products remained strong with a 30 percent more efficient Genie whole-home product.
- Carbon Footprint Reduction: DIRECTV reduced its carbon footprint by 10 percent from 2011 to 2012 with eco-friendly changes like improved routing for our fleet vehicles.
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 37 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its over 20 million customers access to more than 190 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 13 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 17 million customers. DIRECTV sports and entertainment properties include two Regional Sports Networks (Rocky Mountain and Pittsburgh), and minority ownership interests in Root Sports Northwest and Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com
Source: DIRECTV
