We all know 100% that Dish will not carry Sunday ticket.
If you leave it to the cable companies, this would mean Comcast, Spectrum and Cox would have to pick it up to have nationwide coverage.
If anything I could see Directv retaining the commercial distribution rights on an exclusive basis and allowing other carriers to pick it up and possibly open up streaming.
I don’t think they would open it to streaming because the last thing Directv wants is for bars to try to stream it, or Dish customers stream it
The real decision to give up exclusive rights is to take the cost savings, vs the projected subscriber loss.
I can tell you there are a lot of customers who have Sunday ticket and are not aware they have it. They got it their first year as a free trial and are being billed for it in 5 payments.
There are 3 types of customers
1) have Sunday ticket and don’t know or care they are being billed for it.
2) have Sunday ticket and are happy with Directv
3) have Sunday ticket and hate Directv, but keep directv due to Sunday ticket.
Let’s say Directv can save half a billion dollars giving up exclusive rights, they need to make sure they won’t loose more than half a billion in revenue.
But I guarantee they keep the commercial rights exclusive. Every bar I have with Sunday ticket pays $300-$450/mo during the off season. High value customers they can’t afford to loose.
If you leave it to the cable companies, this would mean Comcast, Spectrum and Cox would have to pick it up to have nationwide coverage.
If anything I could see Directv retaining the commercial distribution rights on an exclusive basis and allowing other carriers to pick it up and possibly open up streaming.
I don’t think they would open it to streaming because the last thing Directv wants is for bars to try to stream it, or Dish customers stream it
The real decision to give up exclusive rights is to take the cost savings, vs the projected subscriber loss.
I can tell you there are a lot of customers who have Sunday ticket and are not aware they have it. They got it their first year as a free trial and are being billed for it in 5 payments.
There are 3 types of customers
1) have Sunday ticket and don’t know or care they are being billed for it.
2) have Sunday ticket and are happy with Directv
3) have Sunday ticket and hate Directv, but keep directv due to Sunday ticket.
Let’s say Directv can save half a billion dollars giving up exclusive rights, they need to make sure they won’t loose more than half a billion in revenue.
But I guarantee they keep the commercial rights exclusive. Every bar I have with Sunday ticket pays $300-$450/mo during the off season. High value customers they can’t afford to loose.