First, I want to thank you all for letting me know about what your community members are seeing on our Loyalty Program as it launched this morning on DIRECTV.com
And many of you know of the the link to the loyalty page that Will refers to in his previous post.
I thought I might first outline a few things to clear up any confusion:
This loyalty program is among the most extensive ever launched for long-term DIRECTV customers.
Logistically it makes sense to roll it out in a customer's anniversary month, and not all loyal customers at once, as some might at first expect or hope for.
That being the case, the link is only being promoted to customers that are eligible for a gift in their anniversary month and will not "work properly" for customers not in their anniversary month.
So if you joined DIRECTV in August, 3 years or more ago and are in good standing, you will be sent a notice soon, told about directv.com/thanks on the phone, or see that you have received a gift when you sign in and see a gift notification that will then lead you to this page.
If it is not your anniversary month yet, one will not be eligible - yet - and will get a "not eligible" message on the web page.
Three trends you may already see out there.
Customers that are receiving Showtime as a gift will not see it yet. They should see it light up on their account tomorrow. Going forward for each month there may be a few days delay in seeing it, but this hiccup is being resolved for August customers.
Also, some customers are seeing the message "hope you are enjoying your gift" but did not realize they have a gift yet. That is because the online component's release could not be moved to be co-timed with the mailing notification which is going out in the next couple of days.
Going forward the mailing communication will be sent before they are able to see the gift online, so customers should know its coming.
Finally, since we are so close to September, those customers will not see that until a few days into September.
That covered, we are receiving many "wow, this is great!" messages, and others providing constructive feedback and suggestions for making the service even better.
This was our intent. Companies should listen more closely to their best customers and now we have a way of making that happen, and my group will be sharing this feedback with each of the lines of business.
I want to thank you all for the opportunity to listen to each of you for ways to improve our service - that has been invaluable - and I will continue to do so.
As stated above, this is planned ongoing effort each month, not some one-time splash for show or PR.
This is DIRECTV taking the next step to reach out more broadly to our most loyal and dedicated customers to listen to what is most important to them in a television service.
Thanks again for letting me know.