DIRECTV Shows America ``What's Hot!'' with New, Interactive Application That Gives Viewers Instant Visibility to the Most Popular Programs on DIRECTV at Any Given Time
Thursday June 1, 7:54 pm ET
DIRECTV First Programming Provider to Offer New Service to its Customers
EL SEGUNDO, Calif.--(BUSINESS WIRE)--June 1, 2006--DIRECTV, Inc., the nation's leading digital television service provider, launched "What's Hot!" this week, the first-of-its-kind interactive application that allows viewers to instantly access a list of the top ten most popular programs on DIRECTV in real time, any time of day or night. "What's Hot!" is available, starting today, on DIRECTV News Mix (Channel 102) and DIRECTV Sports Mix (Channel 104).
Source: DIRECTV, Inc.
With the new service, DIRECTV customers will have a fun and entertaining way to access a list of the most popular programming in their area, whether it be sports, news, movies, local channels or national programming. The instant results are aggregated from a universe of fellow DIRECTV customers, who are more than 15.4 million strong and counting.
"Never again will DIRECTV viewers miss the most-talked-about shows because they will always know what they are thanks to `What's Hot!,'" said Eric Shanks, executive vice president, DIRECTV Entertainment. "No other satellite or cable provider delivers this unique service, so we're proud to be the first to offer this exclusive access to our customers."
In addition to providing a tool for viewers to see "What's Hot!," the anonymous information will also be used by DIRECTV to determine which services are most popular to its customers to help make programming choices in the future.
http://biz.yahoo.com/bw/060601/20060601006092.html?.v=1
Thursday June 1, 7:54 pm ET
DIRECTV First Programming Provider to Offer New Service to its Customers
EL SEGUNDO, Calif.--(BUSINESS WIRE)--June 1, 2006--DIRECTV, Inc., the nation's leading digital television service provider, launched "What's Hot!" this week, the first-of-its-kind interactive application that allows viewers to instantly access a list of the top ten most popular programs on DIRECTV in real time, any time of day or night. "What's Hot!" is available, starting today, on DIRECTV News Mix (Channel 102) and DIRECTV Sports Mix (Channel 104).
Source: DIRECTV, Inc.
With the new service, DIRECTV customers will have a fun and entertaining way to access a list of the most popular programming in their area, whether it be sports, news, movies, local channels or national programming. The instant results are aggregated from a universe of fellow DIRECTV customers, who are more than 15.4 million strong and counting.
"Never again will DIRECTV viewers miss the most-talked-about shows because they will always know what they are thanks to `What's Hot!,'" said Eric Shanks, executive vice president, DIRECTV Entertainment. "No other satellite or cable provider delivers this unique service, so we're proud to be the first to offer this exclusive access to our customers."
In addition to providing a tool for viewers to see "What's Hot!," the anonymous information will also be used by DIRECTV to determine which services are most popular to its customers to help make programming choices in the future.
http://biz.yahoo.com/bw/060601/20060601006092.html?.v=1