Four Free Months Offer
Starts July 17
This fall your customers can go everywhere the action is with our 2004 Four Free Months Offer — 4 FREE Months of TOTAL CHOICE® PREMIER with Local Channels programming — a value of over $360! It’s exclusive entertainment your customers can’t pass up! Please use the enclosed advertising materials to promote this great value to your local market.
OFFER DETAILS:
New residential customers who purchase any DIRECTV® System from a participating retailer between July 18 and October 30, 2004 and
Subscribe to 2004 NFL SUNDAY TICKET™ (4 payments of $62.25),
Activate TOTAL CHOICE® PREMIER with Local Channels programming ($90.99/mo.) and
Commit to 12 consecutive months of any TOTAL CHOICE programming package ($36.99/mo. or above) or any DIRECTV PARA TODOS® programming package ($26.99/mo. or above)
Receive four (4) FREE months of our best programming package — TOTAL CHOICE® PREMIER with Local Channels, including: 7 HBO® Channels, 12 STARZ Super Pak® Channels, 9 SHOWTIME UNLIMITED® Channels, 3 Cinemax® Channels, over 25 SPORTS Pack channels and over 140 popular entertainment channels like Fox News Channel, USA Network and ESPN. That’s more than 205 channels and over $360 of FREE programming.
Customers not residing in a local channels market must activate the TOTAL CHOICE PREMIER programming package ($87.99/mo.) to take advantage of the offer.
ACTIVATION OF PROGRAMMING MAY BE SUBJECT TO CREDIT APPROVAL AND REQUIRES VALID SERVICE ADDRESS, SOCIAL SECURITY NUMBER AND/OR MAJOR CREDIT CARD. DEPOSIT OR PREPAYMENT MAY BE REQUIRED. THIS OFFER MAY NOT BE VALID IN THE LIMITED AREAS SERVED BY MEMBERS OR AFFILIATES OF THE NATIONAL RURAL TELECOMMUNICATIONS COOPERATIVE (NRTC). IN THESE AREAS, PRICING AND PROGRAMMING MAY DIFFER FROM THAT DESCRIBED HEREIN. PROGRAMMING FEE FOR EACH ADDITIONAL RECEIVER $4.99/MO. IF ALL RECEIVERS CONTINUOUSLY CONNECTED TO THE SAME LAND-BASED PHONE LINE.
OFFER FULFILLMENT:
Qualified customers accepting the offer will automatically receive their first four months of the TOTAL CHOICE PREMIER with Local Channels package for FREE after activation. In the fifth month, their TOTAL CHOICE PREMIER with Local Channels programming subscription will roll to a payable monthly charge of $90.99 ($87.99 without Local Channels) unless customer calls to change service. Customers must activate programming within 30 days of system purchase. Customer must commit to and pay for 12 consecutive months of any TOTAL CHOICE programming package ($36.99/mo. or above) or any DIRECTV PARA TODOS programming package ($26.99/mo. or above). For new residential customers only. Blackout rules and other conditions apply. Offer void in Hawaii and where prohibited or restricted. NFL SUNDAY TICKET automatically continues each year at a special renewal rate, provided DIRECTV carries this service, unless customer calls to cancel prior to the start of the season. Qualified customers are only eligible to receive one national offer at activation. Once offer has expired it is no longer valid.
In markets where local channels are currently not available, we recommend highlighting the great entertainment value of getting four months free of the TOTAL CHOICE PREMIER package which includes more than 200 channels for only $87.99 per month.
DIRECTV PROGRAMMING AND PRICING SUBJECT TO CHANGE AT ANY TIME. A FEE OF $150 WILL BE CHARGED, AS LIQUIDATED DAMAGES, FOR EACH DIRECTV RECEIVER NOT ACTIVATED WITHIN 30 DAYS OF PURCHASE DATE. IF CUSTOMER FAILS TO MAINTAIN AND PAY FOR 12 CONSECUTIVE MONTHS OF THE REQUIRED PROGRAMMING PACKAGE, CUSTOMER AGREES THAT DIRECTV MAY CHARGE THE CUSTOMER A PRORATED FEE OF UP TO $150. Within 14 days of downgrading programming, customer has an option to send all DIRECTV System equipment (receiver, remote control) to DIRECTV in lieu of this payment. The equipment, including the access card inserted into each DIRECTV System receiver unit, must be returned to DIRECTV in good working order, normal wear and tear excepted. Customer can see DIRECTV.com or call 1-800-DIRECTV for details.
NFL SUNDAY TICKET DETAILS:
NFL SUNDAY TICKET™ consists of Sunday games broadcast on FOX and CBS at 1pm and 4pm EST (Blackout restrictions apply). Games broadcast by your local FOX or CBS station may not be available on NFL SUNDAY TICKET. Tune to your local FOX or CBS station to view these games. With the biggest selection of NFL games available anywhere you can see the best plays, last second drives and season defining moments live on NFL SUNDAY TICKET. NFL SUNDAY TICKET is only available from DIRECTV.
ADVERTISING GUIDELINES/NATIONAL FOOTBALL LEAGUE AND DIRECTV RESTRICTIONS:
NFL SUNDAY TICKET and the NFL are well-known brand names that can immediately capture a customer’s attention. In exchange for the opportunity to use these logos and images in your advertising, you may not use any other NFL marks, logos, photos, footage or merchandise in advertising without the prior written approval of authorized NFL and DIRECTV representatives. In addition, you must adhere to the following guidelines:
ALL advertising and promotions that feature any NFL player, team logos, or NFL SUNDAY TICKET marks must be submitted to DIRECTV for written approval. Please submit your ad layouts to your DIRECTV account representative who will coordinate the necessary approvals with the NFL for you. Be sure to allow 10 business days to complete the first pass of the approval process. No “rush” approvals will be accommodated.
All ads must include the legal lines (in their entirety) contained in the ad slicks you received.
Ad slicks must be used in their entirety and cannot be altered in any way.
NFL marks, logos, photos, etc., cannot be used to endorse ANY product other than NFL SUNDAY TICKET on DIRECTV® service.
Use supplied images from pre-approved CD only. NFL player images may not be used without prior written approval from authorized NFL and DIRECTV representatives. The Players Inc. logo must be included on materials where an NFL player image is used. Again, all NFL approvals must be coordinated through your DIRECTV account representative.
The credit “© NFL photos” must be included on all reproductions of the photos.
The photos cannot be cropped, all players must appear.
Never position your company name and/or logo to imply an NFL license or endorsement: e.g., “DIRECTVÒ service and NFL SUNDAY TICKET™ available at RETAILER” is more acceptable than “RETAILER is your source for DIRECTV® service and NFL SUNDAY TICKET™.”
DIRECTV® System equipment shown must be generic (no manufacturer logo). All hardware images should carry no manufacturer branding – only the DIRECTV logo.
Nothing (including, but not limited to NFL-licensed apparel [i.e., hats, t-shirts, jerseys, etc.]) can be given away as a “gift with purchase” with any DIRECTV product.
NFL SUNDAY TICKET™ from DIRECTV ad space must be clearly delineated away from other products.
