Is this something new? I got a call yesterday from someone claiming to be with DirecTV(number was unknown) and asked me about my service. She said that looking at their records it shows I last upgraded equipment to the HR44 in May/14 I said yes that's right. Then she asked if I had a 4K tv I said yes, and then she asked if I wanted to get a free upgrade to a HR54 & 4K client to which I said no. She said that it would be absolutely free including tech visit. I still said no. Then she said that I'm not making use of my 4K tv just watching HD and proceed to tell me about all the great things on ch 106. I said I make great use of my tv with two 4K BD players running on it and that I will only upgrade to 4K service with them when and only when I can have a 12+ tuner DVR hooked directly to my AVR(which goes to my tv) with a minimum of 2tb of HDD space and have it work with my other HR24's just like my HR44 does today. I said I have absolutely no interest in having the main 4K DVR headless or not actually hooked up to my 4K TV. On that note I ended the conversation and she said that she would pass along my concerns to the engineering department. I've never gotten a call like this before so I don't know if this is a new promo or not?