DIRECTV Announces Termination of Agreement

[comfortably_numb]

DIRECTV's business strategy is to confuse users as much as possible.

It would certainly seem so.

 

[CSM]

This was the initial press release:

DIRECTV is streamlining the brand to create a simpler and more seamless customer experience.

In the current state today, DIRECTV’s products are divided by their method of delivery: DIRECTV is a Satellite product and DIRECTV STREAM is a Streaming product.

As DIRECTV’s Marketing teams have learned more about the STREAM customer base, they’ve seen different behaviors and values between those who are BYOD (Bring Your Own Device) DIRECTV STREAM customers and those who have DIRECTV STREAM using the Osprey Device. STREAM with Device customers are often coming from a Cable provider, and they’re looking for a service that aligns with what they’ve had in the past, with similar pricing/offers, but with a better experience overall.

New Unified Brand

To solve for the needs of these customers and to create a more unified DIRECTV brand, as of April 6, 2023, Device customers will both fall under the “DIRECTV” Brand. DIRECTV Satellite will become a sub-brand called, “DIRECTV via SATELLITE”, and DIRECTV STREAM with Device will become a sub-brand called, “DIRECTV via INTERNET.”

BYOD STREAM customers will stay with the “DIRECTV STREAM” brand.

 

[b4pjoe]

DIRECTV is streamlining the brand to create a simpler and more seamless customer experience.

Obviously DIRECTV doesn’t know the definition of streamlining, simpler or seamless.