Yeah assumptions are really the best way to live... If 99% of people are simply unaware then Directv wouldn't have grown by a large amount when they began adding tons of hd in 2007/2008...
Do you even have any shred of evidence or was that number made up on the spot?
I really wouldn't act like the average person is a clueless individual. The activities you hear from idiots are usually dramatised by the news who are simply looking to sale based on sensationalism.
Ok, go down the street and at work and anywhere else you come across people in your daily life and ask them if they are aware of a new satellite that D* is getting ready to activate.
I beat 1 out of a 100 have any idea what your talking about.