I know alot of people with HD TV's that don't have D* or E*. They are just happy to play a Blu Ray movie or Xbox,or PS3. ,I agree that HD is the future, But its hard to sell everyone a service that costs more money,when they already have the same service,just not HD. I'll never quit watchen SD,Unless EVERYTHING is in HD. Then I won't have a choice! Just because D* has the most HD doesn't mean thats what everyone wants. If so, every customer D* has would subscribe to HD. And they don't! Just like every E* customer doesn't!