Just got the e-mail today
Dear DIRECTV® Customer,
We would like to thank you for being a loyal customer and let you know we truly appreciate your business. We are excited about the New Year and our continued commitment to deliver additional value to your DIRECTV service as we launch more HD channels, introduce new technologies and continue to bring you award-winning service. DIRECTV works continuously to deliver maximum choice and value that's indicative of our reputation as the must-have premium video service.
We are writing to let you know about an upcoming price increase for 2013. This is a letter we never like to write because, if it were up to us, our choice would be to never increase your bill.
Unfortunately, there are many external factors at work that make this a reality for not just DIRECTV, but all TV providers who must do this every year. The biggest of which is that almost all programmers who provide channels to the DIRECTV platform are increasing their rates at a level we've never seen before. On occasion, some negotiations of new and existing channel contracts have become public recently so you can see we are doing all we can to make sure you do not suffer unfair price increases as a result of unreasonable demands in these disputes. By holding firm, we've held our annual price increases on average below those of cable competitors.
In 2013, the programming costs we pay to owners of television channels will increase by about 8.0%, but we have chosen to adjust the prices our customers pay by an average of only 4.5%. On February 7, 2013, new pricing will be applied to DIRECTV programming packages and services. Click here for more complete details.
But rest assured, as a DIRECTV customer you get many extra benefits and perks and we are always looking at ways to add to and improve the service. We plan to build on many of the achievements delivered in 2012 which continued to make DIRECTV the best TV experience available, such as:
The launch of DIRECTV Everywhere. Now watch movies and shows anywhere-on your TV at home, on your computer, tablet or smartphone at no extra charge.^
New SD and HD channels were added with BBC America, Disney Jr., DIY, E!, Nat Geo WILD, truTV, Turner Classic Movies, beIN SPORT, TWC SportsNet, TWC Deportes, and others.
The DIRECTV on DEMAND library expanded to over 10,000 shows and movies.
NFL SUNDAY TICKET was available at our lowest price in nearly a decade!
DIRECTV and Viggle partnered so you can earn great rewards just for watching DIRECTV with the free Viggle app for your smartphone or tablet.
We are committed to delivering the highest quality entertainment service and value, and we look forward to continuing to provide you with the very best DIRECTV have to offer. Thank you for your continued loyalty.
Sincerely,
Ellen Filipiak
Senior Vice President of Customer Service