Huh? Directv has a LOT of customers who only subscribe because of NFLST. For a big NFL fan (or sports bettor) $20 a week is cheap. No way it would go to $100 if the exclusivity is lost. Directv has already demonstrated people will pay $300 for it, why would they sell it for $100 and need 3x as many buyers to get the same revenue?
What I think will happen if Directv loses the exclusivity and there's a streaming option is that the streamer will introduce a single team option. Maybe you'll be able to get that for $100, though if I were pricing it I'd go for $150 - a lot of NFLST subscribers get it because their team is out of market and they can't watch their games OTA, but don't care much about the rest of the games. So again, if that was made too cheap it would cost them revenue.
I honestly can’t remember the last time a residential customer came to me and said they wanted to get Directv because of Sunday Ticket.
When I was selling Dish pre 2012, I remember we would loose a few sales in September because of not having Sunday Ticket, and we would get a few disconnects from customers signing up not realizing Dish didn’t have Sunday Ticket.
But for all my years being in the business, I can’t remember Sunday ticket either being an issue closing sales, or preventing sales in the case of Dish.
I hate to say it, even when I sell Just internet people generally subscribe to whatever is the cheapest available.
It’s hard to sell even a DVR.
Unless it’s included, or offered as a free Trial, people typically don’t want it.
I have even seen a trend lately where people don’t even want the free trial offers because they don’t want to forget to cancel them.
I love it when HBO or Starz comes to my office to visit, they always say to my staff not to encourage customers to cancel after the free trial.
I’m like let me see, $40 in basic programming for a year with Directv, but the movie channels are $54 after 3 months.
Yupp, we encourage people because if they can’t pay the bill we get charged back