From USA Today, 11/29/04:
New DVR may have video on demand
By David Lieberman, USA TODAY
NEW YORK — DirecTV is preparing to offer a digital video recorder (DVR) service in mid-2005 that could duplicate virtually every feature now available from current partner TiVo, plus provide video on demand similar to what's offered on cable, say executives of the company preparing the software.
About the only TiVo function the new service will not have, they say, is the ability to jump over commercials. That's an unadvertised TiVo feature users can activate with programming instructions widely available on the Internet.
The new service "will be simpler and faster" than TiVo's, says Abe Peled, CEO of NDS Group. His company plans to deliver its DVR software to DirecTV by April.
DirecTV remains tight-lipped about the NDS-powered DVR it will offer. Spokesman Bob Marsocci simply says that DirecTV plans to introduce "an alternate DVR product and service in the first half of next year."
It also won't disclose who's making decoders — the satellite receiver/DVR combo box — equipped for the new DVR service, although South Korea's Humax is known to be one company on the list.
Yet, comments by Peled and other executives about the NDS product offer a preview of what could be one of the key battles in the fast-growing DVR market. These computerlike devices enable users to easily schedule and record TV shows on a hard drive, as well as pause and replay live TV.
Rupert Murdoch is picking the fight. His News Corp. controls both NDS and DirecTV and is eager to see the new DVR service succeed. NDS also provides DirecTV's encryption technology and a DVR service for Murdoch's British Sky Broadcasting satellite service.
But TiVo can't afford to let DirecTV go. More than 61% of TiVo's 2.3 million DVRs belong to DirecTV subscribers who pay an extra $5 a month to get the TiVo service from the No. 1 satellite company. TiVo doesn't have many alternatives: Cable operators and EchoStar's Dish Network offer their own DVRs.
That's one reason TiVo shares fell 11% last week after it reported that 75% of its new subscribers in the third quarter came via DirecTV.
If DirecTV puts its marketing muscle behind NDS, then "TiVo is going to get hurt, obviously," says Vamsi Sistla, director of broadband research at ABI Research.
Peled says that a big selling point for his DVR is in the way it handles pay-per-view (PPV). With TiVo, users must agree to pay for a PPV movie before recording it for subsequent viewing. But the NDS system will enable DirecTV to signal a user's DVR to record several movies, making each available for viewing at any time.
Customers "pay when they watch (the movie), not when they record it," Peled says.
He adds that his system "will be less expensive for DirecTV" than TiVo and that the savings could be passed to consumers. "We are not a consumer brand. We don't own the customer data the way TiVo does. And we don't sell advertising that we send to the box."
TiVo declined to discuss the NDS challenge. But it told analysts last week to beware of what could be "vaporware," unfinished software.
"NDS has delayed their product offering into later next year," TiVo CEO Mike Ramsay said. "I think we have got a fairly clear runway with DirecTV that we certainly want to take advantage of. ... When it is time to compete, we will focus on that, too. And I think we'll do very well."
New DVR may have video on demand
By David Lieberman, USA TODAY
NEW YORK — DirecTV is preparing to offer a digital video recorder (DVR) service in mid-2005 that could duplicate virtually every feature now available from current partner TiVo, plus provide video on demand similar to what's offered on cable, say executives of the company preparing the software.
About the only TiVo function the new service will not have, they say, is the ability to jump over commercials. That's an unadvertised TiVo feature users can activate with programming instructions widely available on the Internet.
The new service "will be simpler and faster" than TiVo's, says Abe Peled, CEO of NDS Group. His company plans to deliver its DVR software to DirecTV by April.
DirecTV remains tight-lipped about the NDS-powered DVR it will offer. Spokesman Bob Marsocci simply says that DirecTV plans to introduce "an alternate DVR product and service in the first half of next year."
It also won't disclose who's making decoders — the satellite receiver/DVR combo box — equipped for the new DVR service, although South Korea's Humax is known to be one company on the list.
Yet, comments by Peled and other executives about the NDS product offer a preview of what could be one of the key battles in the fast-growing DVR market. These computerlike devices enable users to easily schedule and record TV shows on a hard drive, as well as pause and replay live TV.
Rupert Murdoch is picking the fight. His News Corp. controls both NDS and DirecTV and is eager to see the new DVR service succeed. NDS also provides DirecTV's encryption technology and a DVR service for Murdoch's British Sky Broadcasting satellite service.
But TiVo can't afford to let DirecTV go. More than 61% of TiVo's 2.3 million DVRs belong to DirecTV subscribers who pay an extra $5 a month to get the TiVo service from the No. 1 satellite company. TiVo doesn't have many alternatives: Cable operators and EchoStar's Dish Network offer their own DVRs.
That's one reason TiVo shares fell 11% last week after it reported that 75% of its new subscribers in the third quarter came via DirecTV.
If DirecTV puts its marketing muscle behind NDS, then "TiVo is going to get hurt, obviously," says Vamsi Sistla, director of broadband research at ABI Research.
Peled says that a big selling point for his DVR is in the way it handles pay-per-view (PPV). With TiVo, users must agree to pay for a PPV movie before recording it for subsequent viewing. But the NDS system will enable DirecTV to signal a user's DVR to record several movies, making each available for viewing at any time.
Customers "pay when they watch (the movie), not when they record it," Peled says.
He adds that his system "will be less expensive for DirecTV" than TiVo and that the savings could be passed to consumers. "We are not a consumer brand. We don't own the customer data the way TiVo does. And we don't sell advertising that we send to the box."
TiVo declined to discuss the NDS challenge. But it told analysts last week to beware of what could be "vaporware," unfinished software.
"NDS has delayed their product offering into later next year," TiVo CEO Mike Ramsay said. "I think we have got a fairly clear runway with DirecTV that we certainly want to take advantage of. ... When it is time to compete, we will focus on that, too. And I think we'll do very well."